In this solo kickoff to 2026, Amber pulls together the biggest shifts she saw in 2025 and what they mean for creators, brands, and consumers in the year ahead. From the end of experimental creator marketing to an internet flooded with AI content, she explains why 2026 is a breakout year for direct-to-consumer brands and what it takes to build something that actually lasts in a low-trust environment.

Amber breaks down three core themes: the democratization of creator marketing (including LTK’s decision to kill SaaS fees and open its full brand platform and data for free), the shift to owned audiences and human-led communities, and why AI is a tailwind, not a replacement, for human creators. Along the way, she shares key lessons from 2025, how AI can help boost productivity, and a candid Q&A drawn from your questions about business, family, and life online.

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This week, Amber welcomes creator and reality TV star Ciara Miller for a candid conversation about turning reality TV fame into a lasting community. Ciara shares her honest perspective on stepping away from nursing, betting fully on herself as a creator, and navigating the pressure of life in and between TV seasons. She opens up about burnout, staying grounded, and how she is intentionally building a more connected, reachable audience beyond the screen. From using storytelling over selling to creating consistency in an unpredictable career, this is a thoughtful conversation about pivoting with purpose and building a sustainable business after reality TV.

WE DISCUSS:

• (2:50) Unconventional Career Path and Philosophy
• (4:08) Leaving Nursing for a Creator Career
• (7:25) Turning Reality TV Fame into a Lasting Community
• (14:20) Ciara's Hot Tips for Creators and Future Dreams

LTK for Creators

LTK for Brands

Learn more about More To Say

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Follow and shop Amber's LTK

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Hosted on Acast. See acast.com/privacy for more information.

This week, Amber is joined by Love Island USA standout and rising lifestyle creator Kaylor Martin! Kaylor opens up about life after the villa - from navigating sudden fame and brand deals to building an online community through authenticity and consistency. She shares how she’s using LTK to grow her business, selecting partnerships that feel true to who she is, and staying grounded while figuring out her next chapter. This is a candid conversation about capitalizing on opportunity, staying true to yourself, and building a sustainable business beyond reality TV.

WE DISCUSS:

• (2:42) The Unexpected Transition: Life Immediately After Love Island
• (5:00) From Virality to Longevity: Building a Consistent Online Presence
• (7:25) The Power of Authenticity and Engaging Fans
• (10:31) Choosing Authentic Brand Partnerships
• (13:12) Navigating the Creator Economy with a Strong Support System
• (17:57) Authenticity, Growth, and No Regrets

LTK for Creators

LTK for Brands

Learn more about More To Say

Watch on YouTube

Follow and shop Amber's LTK

Follow Amber on Instagram

Connect with Amber on LinkedIn

Follow and shop Kaylor's LTK

Follow Kaylor on Instagram

Follow Kaylor on TikTok

Hosted on Acast. See acast.com/privacy for more information.