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Mortgage Marketing Made Simple

Mortgage Marketing Made Simple

Written by: Kristina Crosbie
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About this listen

Marketing doesn’t have to steal your time or your sanity. Mortgage Marketing Made Simple is here to help mortgage brokers fit powerful marketing into real life. In each episode, you’ll discover easy, repeatable strategies for social media, email, and visibility that grow your mortgage business without adding hours to your day so you can focus on your clients, your family, and the life you’re building.


Kristina, Your Host

Hey there!


I’m Kristina Crosbie a Canadian mortgage agent of 15 years, a mom of three, and the founder of Broker Life Socials.


I’ve been in this industry long enough to see what really moves the needle for mortgage brokers… and what keeps them stuck.


I started my career in underwriting at Genworth (now Sagen), worked my way into full-time brokering, and eventually built a second business helping brokers with the piece most of us struggle with; staying visible, consistent, and connected to the people who need us.


Over the years, I’ve learned that success in this industry isn’t about doing more. It’s about doing the right things… with confidence, simplicity, and support.


Inside this podcast, I bring everything I’ve learned from:
• funding thousands of files
• coaching overwhelmed brokers
• running Broker Life Socials
• building email lists, automations, funnels, and content that actually converts
• and juggling real life at the same time, school drop-offs, hockey rinks, and everything in between.


My goal?


To help you show up with more clarity, more confidence, and more freedom… without burning out or feeling like you need to be everywhere at once.


If you’re a mortgage broker who wants simple, doable marketing that actually grows your business you’re in the right place.


And I’m so glad you’re here.

© 2026 Mortgage Marketing Made Simple Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Decide to Decide

    Decide to Decide
    Feb 5 2026

    What if the easiest way to grow your mortgage business isn’t finding new clients at all?

    In this episode, Kristina shares a stat that stopped her in her tracks and why most brokers are accidentally making their marketing harder than it needs to be.

    We’re talking about the quiet mistake that costs brokers repeat business, why staying in touch matters more than ever, and the simple habit that keeps you top of mind long after a deal closes.

    If your marketing feels heavy, scattered, or like you’re always chasing the next lead… this episode might change how you look at your client list.

    🎧 Tune in this one matters.

    Want more help with visibility, email, and social? Come hang out with me at Broker Life Socials, https://brokerlifesocials.com/

    Connect with me on socials: https://www.loom.com/share/2c554effb1d349078d4894540031f4ef

    Facebook: https://www.facebook.com/kristina.crosbie/

    Kristina Crosbie Instagram: https://www.instagram.com/kristinacrosbie/?hl=en

    Broker Life Socials Instagram: https://www.instagram.com/brokerlifesocials/?
    Show More Show Less
    7 mins
  • Does Social Media Actually Get Mortgage Files? Let’s Talk About It

    Does Social Media Actually Get Mortgage Files? Let’s Talk About It
    Jan 29 2026

    Social media gets a lot of mixed opinions in the Canadian mortgage space some swear by it, others say it’s a complete waste of time.

    In this episode, I’m sharing an honest perspective shaped by years in the industry, real conversations inside mortgage Facebook groups, and what I’ve personally seen work (and not work). We’re talking visibility, trust, consistency, and why results don’t always look the way brokers expect them to.

    If you’ve ever wondered whether social media is actually worth your time or why it seems to work for some brokers and not others this episode might shift how you see it.

    Want more help with visibility, email, and social? Come hang out with me at Broker Life Socials, https://brokerlifesocials.com/

    Connect with me on socials: https://www.loom.com/share/2c554effb1d349078d4894540031f4ef

    Facebook: https://www.facebook.com/kristina.crosbie/

    Kristina Crosbie Instagram: https://www.instagram.com/kristinacrosbie/?hl=en

    Broker Life Socials Instagram: https://www.instagram.com/brokerlifesocials/?
    Show More Show Less
    9 mins
  • If January Didn’t Go as Planned, Listen to This

    If January Didn’t Go as Planned, Listen to This
    Jan 22 2026

    January motivation doesn’t fade because you failed it fades because life shows up.

    In this episode, I’m bringing you a real, honest reset. We’re revisiting the core lessons from January around visibility, simplicity, and consistency and why falling off track doesn’t mean starting over.

    If you’ve been feeling behind, scattered, or quietly frustrated with your marketing, this conversation will help you refocus, recommit, and keep going without doing more or being everywhere.

    Press play if you’re ready to reset without the pressure.

    Want more help with visibility, email, and social? Come hang out with me at Broker Life Socials, https://brokerlifesocials.com/

    Connect with me on socials: https://www.loom.com/share/2c554effb1d349078d4894540031f4ef

    Facebook: https://www.facebook.com/kristina.crosbie/

    Kristina Crosbie Instagram: https://www.instagram.com/kristinacrosbie/?hl=en

    Broker Life Socials Instagram: https://www.instagram.com/brokerlifesocials/?
    Show More Show Less
    7 mins
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