Multi-Location Optometry Growth: Systems, Leadership Layers & Cold Start vs Acquisition
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About this listen
Going from one location to two sounds exciting… until it's not.
The truth is, scaling a practice brings on a completely different level of complexity than just more patients or an increase in revenue; it's new operational pressure points, and a whole new set of problems that don't show up until you're already in motion.
In this listener-requested episode of Power Hour, host Eugene Shatsman speaks with two highly qualified professionals (Dr. Susan Lake, Optometrist at Eyecare Specialties, and Kevin Whaley-Stefany, Business Consultant at Autograph Eye LLC) who actually built and scaled multiple practices, and what it takes to succeed and scale in today's market.
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