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Multimedia Unpacked

Multimedia Unpacked

Written by: Intania Fajar
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About this listen

Have you wondered how to use all the tools available to your business? Newsletter, mailing list, TV, Podcast, Vodcast, Instagram, TikTok, Clubhouse just to name a few. Let's reverse engineer best marketing practices of successful businesses. Multimedia Unpacked is real talks with business coaches, leaders, startup founders, and media experts to peel back the right application of the different media tools available to entrepreneurs and brands alike.Intania Fajar Economics
Episodes
  • How Lungsin’s Lia Rusdi Builds a Profitable Sustainable Brand | Multimedia Unpacked Ep 002
    Oct 7 2025

    In this episode of Multimedia Unpacked, we sit down with Lia Rusdi, founder of Lungsin, to explore the realities of building a sustainable fashion brand in today’s market. Can sustainability and profitability go hand in hand? Lia shares her journey, the challenges of ethical production, and how Lungsin balances purpose with profit. Whether you’re an aspiring entrepreneur, a fashion lover, or passionate about sustainability, this episode is packed with insights you won’t want to miss!👉 Who should we interview next? Drop your favorite brand founder in the comments!Chapters:00:00 - Introduction01:15 - Meet Lia Rusdi & Lungsin03:40 - The Inspiration Behind Lungsin06:20 - What Makes a Brand Sustainable?09:05 - Challenges in Sustainable Fashion12:30 - Balancing Profit and Purpose16:10 - Sourcing Materials Ethically19:45 - Building a Loyal Customer Base23:00 - Overcoming Setbacks27:15 - Advice for Aspiring Entrepreneurs30:00 - The Future of Lungsin32:10 - Quickfire Q&A34:00 - Call to Action: Suggest Our Next Guest!35:00 - Closing ThoughtsSustainableFashion #Lungsin #BrandFounder #Entrepreneurship #MultimediaUnpacked

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    27 mins
  • From Victoria’s Secret to Bali Swimwear Success & Startup Truths | Multimedia Podcast Ep 001
    Oct 7 2025

    Thinking about launching a fashion business in Bali? In this episode, we sit down with Nico Genze, a renowned swimwear designer and a former Victoria’s Secret assistant designer, to uncover the real story behind building a successful brand on the Island of the Gods.Nico shares his 20+ years of experience in the swimwear industry, the challenges and opportunities of starting a business in Bali, and why passion and perseverance matter more than ever. Whether you’re dreaming of your own bikini line, jewelry brand, or just curious about Bali’s unique business culture, this conversation is packed with practical advice and honest insights.---Timestamps / Chapters:00:00 – Introduction: Meet Nico, Swimwear Designer02:15 – From Victoria’s Secret to Bali: Nico’s Journey07:30 – Why Bali? The Swimwear & Fashion Scene12:45 – Is Swimwear Still a Good Business in 2024?18:10 – Comparing Jewelry, Swimwear, and Furniture Businesses24:00 – The Realities of Starting a Business in Bali30:20 – Social Media, Branding, and Finding Your Niche36:00 – Lessons Learned: Failures, Successes, and Advice for Entrepreneurs41:15 – Sustainability, Growth, and the Future of Bali45:00 – Final Thoughts & How to Connect👉 If you enjoyed this episode, don’t forget to like, subscribe, and hit the bell for more inspiring stories and practical tips on building your dream business in Bali and beyond!Have questions or want to share your own journey? Drop a comment below or connect with us on social media—let’s grow together!

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    35 mins
  • Ep 001 - How Indonesia Competes in the Tech Race (ENG)
    Apr 6 2022

    For Pribadi Sutiono, Indonesian Ambassador to the Slovak Republic, he calls it inevitable for Indonesia and Indonesians to become tech pioneers.

    Indonesian companies are among the many tech unicorns for their edgy combos of tech solutions and economic break throughs.

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    26 mins
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