In this episode of Munira’s Musings, I sit down with Stefan Lindberg-Jones, a life coach and mentor based in Qatar. From running one of the top film production companies in the region to reinventing himself as a full-time coach during the COVID-19 pandemic, Stefan shares a powerful journey of resilience, authenticity, and alignment with purpose. His story underscores how setbacks can pave the way for meaningful transformations.

3 Key Takeaways:

1️⃣ Listen to Your Intuition – Whether in life or business, your inner compass is often the best guide. Coaching, Stefan notes, is less about telling and more about listening, observing, and connecting the dots like a detective.

2️⃣ Build Rituals that Sustain You – Sleep, morning rituals, and consistent exercise aren’t just personal wellness tools—they’re business productivity tools that sharpen clarity, focus, and energy.

3️⃣ Show Up Authentically – Stefan’s TikTok growth to over 50,000 followers proves that consistency and authenticity—not gimmicks—create a lasting audience and loyal community.

In this episode of Munira’s Musings, Jessica Lowery takes us on her journey from lecturer to entrepreneur, where a simple act of caring for her family blossomed into The POWER of Elderberries®, a nationally trusted wellness brand.

What started as a homemade remedy for her daughter became a thriving business rooted in health, inspiration, and action.

Key Takeaways:

• Find your “Why” – Jessica’s business began with her personal need to protect her family’s health. That deep “why” carried her through challenges and gave her brand authenticity.
• Start with What You Have – She didn’t wait for perfect conditions; she began by sharing her elderberry formula on social media, letting demand grow organically.
• Compliance Builds Credibility – By prioritizing FDA regulations and sourcing high-quality ingredients, Jessica ensured her product stood out as both safe and effective.

Business Reflections

• Every great business story starts with a spark of purpose. Jessica’s “why” wasn’t profit—it was protection, love, and health. From there, she turned personal necessity into opportunity, reminding us that the seeds of a business often grow from lived experience.
• For anyone considering a venture, her story teaches us this: begin with a problem you’re passionate about solving, take the first small step with what you already have, and let authenticity guide your growth.
• Enjoy 15% off your first order of The POWER of Elderberries® a premium handcrafted elderberry syrup trusted by holistic practitioners nationwide.Simply visit thepowerofelderberries.com and use code PODCAST15 at checkout.

From Beauty to Business Strategy: Sharlene Lynch on the Power of AlignmentSharlene Lynch has never been one to sit quietly in the nine-to-five. From her early lemonade stands to a career in management accounting, and then to founding a beauty company, she has lived the full arc of the entrepreneurial spirit.

But it was the upheaval of COVID-19 that gave birth to her most impactful work yet: the Align Method—a way for wellness practitioners and speakers to create visual models that turn complex ideas into tangible business strategies.

In this conversation, Sharlene doesn’t just share her entrepreneurial journey; she opens the playbook on resilience, reinvention, and why your business needs to reflect your deeper purpose.

3 Key Takeaways:

1️⃣ Micro-niching is your secret weapon. Sharlene carved out a unique market by shifting the perception of MLM companies in the bridal makeup space—proof that there’s power in going narrow, not broad.

2️⃣ Tangible assets build authority. Visual models don’t just explain your ideas—they make your business unforgettable and repeatable.

3️⃣ Your story fuels your strategy. From hoarder to holistic psychologist, Sharlene shows that transformation becomes your greatest unique selling proposition.

Her advice for anyone starting—or restarting—a business?

Find your why, then align everything to it.

Because the market doesn’t just buy what you do; it buys the clarity, conviction, and confidence behind it.