My Best Campaign cover art

My Best Campaign

My Best Campaign

Written by: Monday Creative Inc
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About this listen

 We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand. What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?Monday Creative Inc Economics Marketing Marketing & Sales
Episodes
  • The power of community (+ a really good workout)

    The power of community (+ a really good workout)
    Jan 22 2026

    Brogan Graham built a global fitness revolution with 250,000 committed members across the globe. We sat down, literally on the floor at The Running Event, to talk about how he did it and what brands can learn about growing organic communities and foster die hard fans. We cover: how to turn fans into evangelists. What is the right amount of friction for a branded event? And what is the biggest barrier that makes it impossible for some brands to partner with local community crews.


    LINKS

    • Brogan on Linkedin

    • Outward Agency

    • The November Project

    • Your Story in 60-seconds photos by Tony with a Sony

    • Training Group

    • Philicia Douglas

    • Laura Green

    • Brogan on Rich Roll

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    1 hr
  • Ep.27 Caryn Wasser, Chief Brand Officer, Little Spoon | The biggest food launch in Target's history

    Ep.27 Caryn Wasser, Chief Brand Officer, Little Spoon | The biggest food launch in Target's history
    Dec 10 2025

    Baby food sensation, Little Spoon spent a decade as a DTC brand, building a massive following through customer-first thinking and killer—unconventional—brand partnerships... think Graza, Rachel Antonoff and Dusen Dusen. But this year, it did the biggest single brand food launch Target has ever seen: 23 products across six different aisles. Caryn Wasser has led marketing for all of it and has thoughts about what brand moments to seize vs ignore, and how to make the leap from pure ecomm to retail sensation.


    LINKS

    Caryn Wasser on LinkedIn

    Little Spoon Target Launch

    Little Spoon x Meet Cutes NYC

    Little Spoon Taylor and Trave memes

    Little Spoon + Sauz

    Little Spoon + Graza

    Little Spoon + Dusen Dusen

    Little Spoon + Rachel Antonoff

    Little Spoon + Grillo's Pickles

    Skin Deep + Little Spoon

    CAVA

    Dunkin

    Liquid Death

    Ryan Air


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    1 hr
  • Ep 26. Niclas Bornling, CMO Shibumi Shade (ex Salomon, Black Diamond, New Era, Keen, Houdini) | The Algorithm is Killing Creative

    Ep 26. Niclas Bornling, CMO Shibumi Shade (ex Salomon, Black Diamond, New Era, Keen, Houdini) | The Algorithm is Killing Creative
    Nov 26 2025

    When it comes to advertising, what is the far edge of edgy? How much risk is too risky? Niclas Bornling thinks maybe we're playing it too safe, and letting the algorithms dumb down creativity. In this episode, he talks about his days at Salomon and the campaign that almost cost the brand its biggest retailer. We look back at the heyday of print advertising in ski and snowboarding and consider what we can bring to our marketing and brand campaigns today.



    LINKS


    Niclas Bornling on LinkedIn


    Fact check: 3,000 injuries a year by beach umbrella. One death.


    Ingemar Stenmark


    The New Canadian Air Force


    Intersport


    Jean-Luc Diard


    Salomon S-core surfboard


    Scott Mellin, Chief Brand Officer, Salomon

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    1 hr and 3 mins
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