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MPF Discussion with Dr. Mary Poffenroth

The Science of Doing Scary Things: Overcoming Fear & Building Courage with Dr. Mary Poffenroth

About Mary
Dr. Mary Poffenroth, a neurohacking biopsychologist, fear/courage expert, and award winning author of Brave New You: Strategies, Tools, and Neurohacks to Live More Courageously Every Day (Hachette, 2024, awards here), who TIME Magazine recently said gave them “life changing revelations” with her work. Mary has also been featured in Forbes, the Wall Street Journal, Entrepreneur, SUCCESS, and Fast Company (all her print/TV/podcasts). Her workshops, keynotes, and elite retreats have been enjoyed by organizations like TED, GoogleX, Britannica, and the senior executives at Walmart.

The Science of Doing Scary Things: Overcoming Fear & Building Courage

In this episode of My Perfect Failure, I’m joined by Dr. Mary Poffenroth, a biopsychologist, courage researcher, and author of Brave New You, to explore the science of fear and how to build real courage.

Mary explains how to use her RAIN Method (Recognize, Assign, Identify, Navigate) to manage stress, anxiety, and fear—transforming everyday worries into opportunities for growth.

If you’ve ever faced fear of failure, fear of change, or self-doubt, you’ll discover practical tools and neuroscience-backed techniques to move forward with confidence.

💡 5 Quick Takeaways

1. Fear isn’t failure—it’s feedback.

2. Notice your body’s fear signals—they’re clues, not warnings.

3. Use the RAIN Method to move through fear clearly and calmly.

4. Courage is built by action, not avoidance.

5. Fearlessness is a myth—growth happens when you act anyway.

Links To Mary

· Website: https://marypoffenroth.com/

· Access Brave New You: https://hellobravenewyou.com Download Rain Method Cards

· Order- Brave New You: https://www.amazon.co.uk/Brave-New-You-Strategies-Courageously/dp/1523518618/ref=sr_1_2?dib=eyJ2IjoiMSJ9.Q

Support the show

Schedule your Big Dreams Coaching Session.

👉 https://stan.store/Paul_P/p/the-big-dream-session

If this episode resonated with you, let us know by leaving a review! ⭐⭐⭐⭐⭐.Hit the link and leave your 5 STAR review

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MPF Discussion with Jay Sapovits

The Entrepreneurs Mindset: Why Jay Sapovits Stopped Chasing Jobs

About Jay Sapovits

Jay is the Founder and CEO of Ink’d Stores, a $5M e-commerce brand he built from the ashes of a failed fitness startup. His story is one of resilience, humility, and transformation. From helping scale Marquis Jet from $0 to $1B to facing the collapse of multiple ventures and battling a gambling addiction, Jay’s journey is a testament to rebuilding through self-awareness and grit.

Today, Ink’d Stores powers over 1,000 online swag shops for leading brands like DoorDash, Crocs, and Penn Entertainment—all grounded in the lessons learned from failure. Jay brings raw honesty and powerful insights about perseverance, risk, and reinvention.

The Entrepreneurs Mindset: Why Jay Sapovits Stopped Chasing Jobs

In this inspiring episode, Paul chats with Jay Sapovits, serial entrepreneur and founder of Ink'd Stores. From helping build Marquis Jet into a billion-dollar brand to reinventing himself after setbacks, Jay’s story is a powerful masterclass in resilience, reinvention, and fearless entrepreneurship.

Jay shares how he turned career rejection into opportunity, why adaptability beats experience, and the mindset that’s helped him thrive through every business challenge.

💡 4 Takeaways

1. Rejection Can Be Redirection – Jay’s early career setbacks pushed him to create his own path as an entrepreneur.

2. Be an Outsider Advantage – Entering new industries without preconceptions helped Jay see opportunities others missed.

3. Sales Cure Almost Everything – When challenges hit, Jay focuses on action and revenue rather than reaction.

4. Pause Before You React – True leadership means creating space before responding to setbacks.

Connect with Jay

Website:www.inkdstores.com

LinkedIn: https://www.linkedin.com/in/jaysap/

Paul: Contact Details
MPF Website: https://www.myperfectfailure.com/
Subscribe to MPF YouTube channel: https://www.youtube.com/@paulpadmore8275






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Support the show

Schedule your Big Dreams Coaching Session.

👉 https://stan.store/Paul_P/p/the-big-dream-session

If this episode resonated with you, let us know by leaving a review! ⭐⭐⭐⭐⭐.Hit the link and leave your 5 STAR review

Join the - My Perfect Failure Reddit Community