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My Pharma Book Reviews

My Pharma Book Reviews

Written by: Subba Rao Chaganti
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About this listen

My Pharma Book Reviews is an educational podcast where I reflect on my books on pharmaceutical marketing and strategy. Each episode discusses why a book was written, the ideas it explores, and the lessons it offers for professionals and students. Educational Disclaimer: This podcast is for educational purposes only and does not provide medical, prescribing, or promotional guidance. Reflections on books written on pharmaceutical marketing, strategy, and capability building. Thoughtful discussions focused on learning, context, and real-world practice—not promotion.Subba Rao Chaganti Art
Episodes
  • Episode #005: The Voices Within: Your Body Speaks to You
    Feb 4 2026


    The Voices Within: Your Body Speaks — Listening to the Language of the Body

    In this episode of My Pharma Book Reviews, I explore the ideas behind The Voices Within: Your Body Speaks, a book that reflects on how physical symptoms can be understood not only as biological events, but also as signals shaped by stress, lifestyle, emotional patterns, and the environments we live in.

    Rather than presenting illness as purely mechanical, this discussion considers the body as a communicator—expressing imbalance, strain, and adaptation through subtle cues long before disease becomes visible. The episode examines how greater awareness of these signals can support more holistic thinking about health, well-being, and preventive care.

    This conversation is intended for listeners interested in the intersection of medicine, psychology, behavior, and human experience.

    This podcast episode is provided solely for educational and academic discussion. It does not offer medical advice, diagnosis, treatment recommendations, or therapeutic guidance. Any references to health conditions, behaviors, or interventions are made strictly for reflection and learning only. Listeners should consult qualified healthcare professionals for personal medical concerns. No affiliation, endorsement, sponsorship, or commercial intent is implied.




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    12 mins
  • Episode 004: Whispering to AI: Prompt Engineering for Pharma Brand Managers
    Jan 27 2026

    Episode 004 — Whispering to AI: Prompt Engineering for Pharma Brand Managers

    How can pharmaceutical brand managers use AI tools like ChatGPT effectively, ethically, and strategically?

    In this episode, we explore the book Whispering to AI, a practical guide to prompt engineering for pharma marketing professionals. As artificial intelligence becomes an everyday work companion, knowing what to ask, how to ask, and where to draw boundaries is fast becoming a core professional skill.

    We discuss how structured prompts can support brand planning, content ideation, insight synthesis, and communication clarity—while maintaining scientific accuracy, compliance awareness, and essential human oversight.

    This conversation is not about replacing marketers with machines. It is about augmenting human judgment with intelligent tools in a responsible and industry-appropriate way.

    If you work in pharma marketing, medical communications, digital engagement, or healthcare strategy, this episode will help you understand how to make AI a thoughtful collaborator rather than a risky shortcut.

    Disclaimer: This episode is for educational purposes only and does not provide medical, legal, or regulatory advice. Listeners should follow their organization’s compliance policies and applicable industry regulations when applying any ideas discussed.


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    12 mins
  • 003: Sentiment Analysis for Pharma Marketers
    Jan 14 2026

    Sentiment Analysis for Pharma Marketers: How Patient Voices Are Shaping the Future of Medicine

    In this episode of My Pharma Book Reviews, we explore how sentiment analysis is transforming pharmaceutical marketing, competitive intelligence, and even drug development itself.

    Drawing from real-world examples, this discussion explains how patient and healthcare professional conversations—shared openly on social media, forums, and professional platforms—are being analyzed to uncover unmet needs, improve product design, refine messaging, and guide strategic decisions. We look at how sentiment analysis goes beyond “positive” or “negative” opinions to understand why people feel the way they do, and how these insights are influencing everything from R&D priorities to market positioning.

    Rather than focusing on tools or promotion, this episode reflects on a deeper shift: moving from one-way communication to a model in which patients and clinicians actively shape the future of medicine.

    Educational & Ethical Disclaimer (Apple-Safe)

    This podcast is provided strictly for educational and academic discussion. It does not offer medical advice, prescribing guidance, therapeutic recommendations, or promotional communication. Any references to companies, brands, therapies, technologies, or markets are for analysis and learning purposes only. No affiliation, endorsement, sponsorship, or commercial intent is implied.


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    15 mins
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