Explore insightful conversations with industry leaders who thrive in the complexities of highly regulated markets. From overcoming challenges to seizing opportunities, we uncover the strategies that drive success in compliance-heavy industries. Hosted by Lowell Thompson Co-Founder of Superset.

AtoZ Communications shares brands’ stories within the areas of financial services, fintech, healthtech, healthcare, coaching and more.

Specializing in crafting narratives that resonate and taking the necessary steps to ensure messages reaches their target audience effectively, AtoZ Communications’ expertise includes writing press releases and developing creative thought leadership articles, among other methods of disseminating messages.

Led by a former reporter, AtoZ Communications clients’ receive skilled proactive media relations and media training.

Lowell’s Links

https://www.linkedin.com/in/lowell-t-2227b074/

Alexandra Zendrian’s Links

https://www.atozcommunications.biz/

0:00 - Introduction Guest introduction: Allie, Founder of A to Z Communications

0:15 - Compliance Challenges in Financial and Healthcare Sectors

0:32 - Financial Advisors’ Fear of Testimonials

1:00 - Mythbusting: Testimonials in Financial Services

1:28 - Compliance in Healthcare Testimonials

2:10 - Key Testimonial Rules in Highly Regulated Markets

3:00 - The Right Way to Gather Testimonials

4:10 - Best Practices for Managing Testimonials

5:20 - Leveraging Testimonials for Marketing & PR

6:30 - Using Testimonials for Brand Growth

7:18 - Closing Remarks & Where to Find Allie