NBRI Episode 14: Ashlee Humphreys
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NBRI Episode 14: Ashlee Humphreys
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Narrated by:
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Written by:
Ashlee Humphreys is an Associate Professor at Northwestern University.
Humphreys examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.
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