NBRI Episode 17: Pradeep K. Chintagunta
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NBRI Episode 17: Pradeep K. Chintagunta
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Narrated by:
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Written by:
Pradeep K. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago.
Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studied packaged goods, pharmaceutical, technology and online markets to answer questions related to pricing, advertising and channels of distribution.
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