NBRI Episode 20: Szu-chi Huang
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NBRI Episode 20: Szu-chi Huang
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Narrated by:
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Written by:
Szu-chi Huang is Associate Professor of Marketing at Stanford University.
Huang's research focuses on consumer motivation. Her work in this area has been programmatic, documenting how consumers have different concerns in different stages of goal pursuit, and thus derive motivation in very distinct ways.
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