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NaiL It

NaiL It

Written by: George Paladichuk
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About this listen

NaiL It is a podcast for serious roofing and home service owners. The kind doing $5M+ in revenue, running multiple locations, and tired of watching their business plateau because their systems can’t keep up. Hosted by George Paladichuk, the Founder of NaiL who builds AI employees for the trades, the show skips the fluff and goes straight into the conversations that matter: how the top 1% of contractors are using AI, automation, and smart ops to scale without burning out their staff or bleeding money on missed calls.

Each episode features real, tactical conversations with 8-figure contractors, tech builders, marketing pros, and clients who are turning AI into revenue, not just more software. Learn how to capture more leads, follow up instantly, book jobs on autopilot, and get your time back using tools that are already working in the wild.

If you’re building a real company and want to hear how other elite operators are scaling smarter (not just louder), NaiL It is where you’ll find the playbook.

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Episodes
  • How Zach Peyton Put $1 Billion Dollars of Fence In The Ground In 7 Years

    How Zach Peyton Put $1 Billion Dollars of Fence In The Ground In 7 Years
    Jan 8 2026

    In this episode, we sit down with Zach Peyton, the brand president of Superior Fence and Rail, to dive deep into the journey of transforming a local fencing business into a nationwide franchise powerhouse. Zach shares how his post-Army career led him to the business, the challenges of expanding amidst economic downturns and the COVID-19 pandemic, and the importance of maintaining strong core values and franchisee satisfaction. He also discusses the partnership with Empower Brands and the organic growth that followed. Tune in to discover the secrets behind the success of America's leading fencing contractor network!
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    42 mins
  • Mike Goldenstein Explains Roofing's Future in AI and Consumer Preference

    Mike Goldenstein Explains Roofing's Future in AI and Consumer Preference
    Jan 2 2026

    In this episode, George Paladichuk is with Mike Goldstein, Chief Revenue Officer of Roofle and a veteran with over 30 years in the roofing industry. Mike discusses his diverse career ranging from roofing installer to tech executive, offering insights on the evolution of the industry towards digital quoting and e-commerce. We explore the impact of AI and advanced analytics on consumer behavior, the importance of transparency for building trust, and the challenges and opportunities for contractors in adopting new technologies. Mike shares fascinating stories and key strategies for staying ahead in the rapidly changing roofing industry. Tune in to learn how to harness technology and innovation to grow your business.
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    47 mins
  • Tim Brown on Mastering Marketing for Contractors, Building a $7M Company, and Embracing Local Dominance

    Tim Brown on Mastering Marketing for Contractors, Building a $7M Company, and Embracing Local Dominance
    Dec 17 2025

    In this episode, we welcome Tim Brown, the owner and operator of Hook Agency, to dive deep into the world of marketing for contractors and roofing companies. Tim shares his journey from being a web designer to running a successful agency focused on SEO, PPC, and websites for roofing and home services. We explore key marketing strategies, lead generation, branding, and the importance of community-driven initiatives. Tim also discusses his new book, 'How to Become a Hometown Hero,' and offers practical advice on creating a lasting impact in your local market. Tune in for insights on balancing personal and professional growth, leading from the front, and navigating the challenges of building a business in the competitive field of roofing.
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    55 mins
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