"Not everyone's ready to click out and listen to a 40 minute podcast, but maybe what they want is to understand just one really novel, truly interesting insight that they hadn't learned before. And then they'll decide for themselves, you know what? I need to listen to the rest of the show."

This week, I'm joined by the incredible Amanda Natividad. Amanda is a Marketing Architect at SparkToro an incredible content marketer and one of my favorite thinkers on Twitter. We dove into what it means to make content that's truly native to each channel you distribute it on.

We also talked about...

• Why the best engagement isn’t clicks, but conversations.
• Tactics for avoiding content calendar burnout.
• How to take inspiration from other mediums.
• How marketers can create more engaging hooks for their content.

CONNECT WITH AMANDA
Today’s guest, Amanda Natividad, is the Marketing Architect at SparkToro and one of the best people you can follow on Twitter. I'd love for you to reach out to her and let her know what you thought of this episode:

• Connect with Amanda on Twitter @amandanat

THANKS FOR LISTENING
This is the fourth episode in a 10-part series where we are telling the stories of how some of the best content marketers are rethinking the ways they’re creating content to tell stories that mean something and move the needle, without burning out.

As a creator it's always a little scary putting new things into the world but I'd love to hear what you think. Find me on Twitter @stubalcombe or reach out at useprocket.com.

– Stuart