Navigating authentic sustainability programmes with Caroline Mason
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Navigating authentic sustainability programmes with Caroline Mason
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About this listen
0:04:25 - Discussion of changing mood of businesses thinking about sustainability
0:10:40 - Example given of complexity in supply chains using deforestation
0:17:12 - Discussion of greenwashing fears from companies investing in sustainability
0:23:16 - Discussion of what could prevent confidence in sustainability programs
0:27:31 - Importance of authenticity and transparency in sustainability claims
0:32:46 - Emphasis on importance of collaboration at all levels
0:36:15 - Bringing discussion to importance of culture and people within workplaces
0:39:41 - Final discussion on examples that have made big impacts
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk