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Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro revisits one of the toughest chapters in San Pedro Fish Market’s history: the COVID pandemic. While most restaurants went dark, Kings of Fi$H cameras captured the quiet harbor, the uncertainty, and even the surreal moment a massive hospital ship entered the Port of LA. With indoor dining shut down and smaller concepts collapsing, the team focused on people.

The slowdown also created something rare: time to talk with guests, refine the operation, and understand what customers truly wanted. It became a turning point that shaped new locations and strengthened the values the business was built on.

In this episode, you’ll learn about:

- What daily life inside San Pedro Fish Market looked like during the earliest and most uncertain months of COVID

- How the team built the $19.99 family shrimp tray to keep staff working and customers fed

- Why thousands of donated meals became a powerful way to support first responders

- How a live Mother’s Day news segment created an unexpected surge of orders from the community

- What the pandemic revealed about customer needs and how those insights shaped future restaurant improvements