In today's episode of One Drop, we're talking about website speed and how it can impact your online success. Did you know that a one second delay can reduce conversions by over 7%? To help you improve your website speed and provide a better user experience for your visitors, we're sharing 3 simple fixes that you can implement today.

First, we recommend compressing your images and serving them in WebP format, a modern and efficient image format that can help reduce file sizes and improve load times. Second, minifying your code can help remove unnecessary code and formatting and streamline your website's functionality. And third, leveraging browser caching can help store frequently used resources, such as images and videos, in the user's browser cache to speed up page load times.

To make these fixes even easier, we recommend using the following plugins:

• For WordPress users, you can try the Imagify plugin to compress and optimize your images and the WP Rocket plugin to minify your code and enable browser caching.
• For Shopify users, you can try the Crush.pics app to compress your images and the Minifier app to minify your code.

By implementing these simple fixes and using the right plugins, you can significantly improve your website speed and provide a better user experience for your visitors. Tune in tomorrow for more quick and easy marketing tips that you can apply in just 60 seconds.

For WordPress users:

• Imagify: https://imagify.io/
• WP Rocket: https://wp-rocket.me/
• Smush: https://wordpress.org/plugins/wp-smushit/
• W3 Total Cache: https://wordpress.org/plugins/w3-total-cache/

For Shopify users:

• Crush.pics: https://apps.shopify.com/crush-pics
• Minifier: https://apps.shopify.com/minifier

DISCLAIMER: 
I primarily use WordPress for website development, so any suggestions for Shopify plugins are based solely on word of mouth and have not been personally tested. For WordPress, I highly recommend using Imagify and WP Rocket. We have used these plugins on all the websites we develop, and they have consistently delivered improved website speed and performance. In the interest of transparency, I have also added two other commonly used plugins for WordPress as alternative options to my suggestions.

As with any plugins or apps, make sure to review the features and pricing plans before installing them on your website. Also, consider conducting a backup of your website before making any significant changes to ensure that you can revert to an earlier version if needed.