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Neuromarketing: Tap Into the Customer's Brain

Neuromarketing: Tap Into the Customer's Brain

Written by: Marco Baldocchi
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About this listen

 Welcome to my podcast, where we explore the fascinating world of Neuromarketing & Consumer Behaviour.

Each episode, we'll be diving deep into Neuromarketing & Consumer Behaviour and uncovering insights, stories, and strategies that can help you navigate this exciting field.

Whether you're a seasoned expert or just starting to explore neuroscience applied to marketing, this podcast is for you.

So join me on this journey as we explore the exciting and ever-evolving world of Neuromarketing & Consumer Behaviour. Thanks for listening, and let's get started!Copyright Marco Baldocchi Economics Marketing Marketing & Sales Science
Episodes
  • Why Consumer Neuroscience Is Better Than a Focus Group

    Why Consumer Neuroscience Is Better Than a Focus Group
    Mar 20 2025
    Imagine spending a fortune on a product launch. Your team ran focus groups, gathered positive feedback, and everything seemed on track. But when the product hits the market… it flops. Sales drop, confusion spreads—what went wrong?

    The truth is, traditional focus groups are flawed—because what people say isn’t always what they think or feel.

    In this episode of Neuromarketing: Tap into Consumer Brain, I, Marco Baldocchi, uncover why Consumer Neuroscience is the game-changer for understanding real consumer behavior. We’ll break down:
    • The limitations of focus groups—social pressure, bias, unreliable data
    • How Consumer Neuroscience provides deeper insights using EEG, eye-tracking, facial coding, and GSR
    • The $50M Tropicana disaster—a case study proving why focus groups can mislead brands
    • How businesses can make data-driven decisions and avoid costly mistakes


    If you want real insights, not guesswork, this episode is a must-listen.
    📩 Visit www.neuralisys.com to discover how we can help your brand make smarter, science-backed decisions.

    🎧 Subscribe, share, and stay tuned for more neuromarketing insights! 🚀
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    6 mins
  • The AI Bias Trap: How Artificial Intelligence is Reshaping Our Thinking (Without Us Noticing)

    The AI Bias Trap: How Artificial Intelligence is Reshaping Our Thinking (Without Us Noticing)
    Feb 14 2025
    We trust AI to be objective, data-driven, and free from human error. But what if AI isn’t just reflecting our biases—what if it’s making them even stronger?

    In this episode, we uncover the hidden dangers of AI bias, exploring how artificial intelligence absorbs, amplifies, and reinforces human distortions in ways that impact everything from search results to facial recognition. Even more shocking? Studies show that interacting with biased AI can actually make us more biased in return.

    Can AI ever truly replace the human brain, or is it doomed to be a flawed reflection of our imperfections? And most importantly—how can neuroscience help us fix this?
    Join me, Marco Baldocchi, as we dive deep into the intersection of AI, neuromarketing, and cognitive science to uncover the truth about artificial intelligence and its impact on our perception. 🚀
    Tune in now—you won’t look at AI the same way again.
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    10 mins
  • Selective Memory in Marketing: How Serotonin Focuses Consumer Attention

    Selective Memory in Marketing: How Serotonin Focuses Consumer Attention
    Oct 16 2024
    In this episode, we dive into the fascinating role of serotonin beyond its well-known association with mood regulation.

    Discover how this powerful neurotransmitter influences memory by not only helping us retain important information but also by clearing out the mental clutter through a process called cognitive pruning.

    We’ll explore groundbreaking research from Carhart-Harris et al. (2014) that shows how serotonin allows our brains to filter out unnecessary details, helping marketers cut through the noise and ensure that their messages stick with consumers. Learn how you can harness this brain science to create marketing campaigns that are both memorable and efficient, leaving a lasting impact on your audience.
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    9 mins
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