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New Media Show (Audio)

New Media Show (Audio)

Written by: Rob Greenlee
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New Media Show with Rob Greenlee formerly co-hosted by Todd Cochrane RIP discussing the new media and podcasting space with new weekly guest co-hosts.Spoken Life Media Rob Greenlee © 2025-6 Economics Marketing Marketing & Sales
Episodes
  • Can Creator Economy Build a Better Podcasting? | Sam Sethi, TruFans #671

    Can Creator Economy Build a Better Podcasting? | Sam Sethi, TruFans #671
    Jul 2 2026
    In this episode of The New Media Show, host 2017 Podcast Hall of Famer Rob Greenlee welcomes Sam Sethi, founder of TrueFans and co-host of the Podnews Weekly Review. They had a wide-ranging conversation about the future of podcasting inside the larger creator economy. Podcasting helped create the independent creator movement through RSS, niche audiences, direct publishing, and long-form content that builds audience trust. Today’s creators are building broader businesses around video, memberships, newsletters, live events, merchandise, premium content, clips, community, and direct fan relationships. So, can the creator economy help build a better, more sustainable podcasting industry? Rob and Sam explore why podcasting can no longer think only in terms of feeds, files, downloads, and ad impressions. They discuss the rise of creator portals, the importance of owning the relationship with audiences, and how platforms such as Patreon, Substack, Beehiiv, YouTube, Spotify, and Apple are changing creator expectations. The conversation also examines whether advertising is becoming less central to the creator business model, and how subscriptions, premium content, micropayments, stablecoins, and value-for-value models could create new ways to share revenue among creators, listening apps, platforms, and even audiences. Sam shares his perspective on HLS streaming, watch time and listen time analytics, activity streams, super fans, publisher feeds, and “super feeds” that can connect audio, video, events, merchandise, blogs, and community into a more portable, creator-owned media presence. Rob and Sam also dig into the impact of AI on podcasting: AI-generated shows, human engagement as a discovery signal, AI bots scraping media, the rising need for clear content licensing, and the tension between making content available to AI discovery systems while protecting creator rights and value. This episode is a deep look at where open RSS, creator ownership, platform control, AI discovery, video, monetization, and audience relationships may be heading next. Topics covered in this episode include: • The evolution of podcasting into a broader creator-led media business • Why creators need direct relationships with fans, not just platform reach • Creator portals – memberships, newsletters, live events, merchandise, and premium content • Whether ad-supported podcasting is becoming less important • HLS streaming, listen-time and watch-time measurement, and better advertising accountability • Micropayments, value-for-value, stablecoins, and new revenue-sharing models • Activity streams, super fans, community engagement, and audience signals • AI-generated podcasts, discovery, AI bots, and licensing creator content • Publisher feeds, super feeds, playlists, and collective buying power for independent creators • Open RSS, data portability, proprietary platforms, and the future of media distribution The New Media Show is a human-hosted and guested conversation about the future of creator-led digital media, including podcasting, video, live streaming, AI, audience trust, discovery, monetization, platforms, and the changing relationship between creators and their communities. Watch the video and audio editions below and on YouTube; listen to the audio edition in your favorite podcast app; watch the video edition in Apple Podcasts; and visit NewMediaShow.com and RobGreenlee.com for more episodes and industry conversations. Guest Links: Sam Sethi, Founder/CEO, TrueFans TrueFans: https://truefans.fm Sam Sethi on LinkedIn: https://uk.linkedin.com/in/samsethi Sam Sethi on TrueFans: https://truefans.fm/fans/sam Podnews Weekly Review: https://weekly.podnews.net Sam Sethi on Podnews Weekly Review: https://weekly.podnews.net/1538779/contributors/411-sam-sethi Rob Greenlee and New Media Show Links Rob Greenlee Website: https://robgreenlee.com/ New Media Show: https://newmediashow.com/ New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 New Media Show on YouTube: https://youtube.com/@TheNewMediaShow Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com/ About the Host/Author: Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting’s human roots and its AI-driven future. As founder of Trust Factor Lab and host of the New Media Show and Spoken Human, Rob helps creators start, grow, monetize, and future-proof their content. He has held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, Podbean, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. Personal / AI Disclosure Note: I used AI tools to help organize and edit this video, episode description, and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest’s. I have been ...
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    1 hr and 40 mins
  • What Should Creators Disclose When Using AI? | Alberto Betella, RSS.com #670

    What Should Creators Disclose When Using AI? | Alberto Betella, RSS.com #670
    Jun 28 2026
    Should every use of AI in a podcast, video, or creator workflow be disclosed? A better question is whether AI created the actual substance of what the audience came to hear or watch. On Episode 670 of the New Media Show, Rob Greenlee is joined by Alberto Betella, co-founder of RSS.com and creator of “Should I Disclose AI?“ Is a timely conversation about AI transparency, synthetic media, voice cloning, human trust, and the future of creator-led media. AI is now helping creators edit video, create captions, translate episodes, generate clips, improve workflows, personalize advertising, and accelerate production. But AI can also generate entire shows, clone voices, imitate experts, create deceptive media, and overwhelm platforms with low-effort content. The challenge is not simply whether AI was used. The challenge is understanding when AI use changes what the audience is actually receiving. Alberto shares his practical “Substance Test” framework for AI disclosure. The central idea is simple: if AI created the core performance, information, expertise, or experience that brought the audience to the content, creators should disclose it. But using AI as a supporting production tool does not necessarily mean the entire episode should be labeled as AI-generated. Rob and Alberto explore the difficult gray areas: AI-translated episodes, cloned voices reading human-written scripts, AI-written scripts read by humans, platform auto-labeling, watermarking, creator consent, programmatic advertising, AI search, and the future value of human-made media. They also discuss why disclosure should not be a punishment or a stigma. Transparency can give audiences more context, help platforms manage risk, and allow creators to use AI responsibly without pretending that every use of AI is deceptive or low quality. The bigger question is whether creators can use AI to make better work while still protecting the human trust, judgment, originality, and relationships that make media meaningful. Guest: Alberto Betella: Co-Founder, RSS.com; creator of Should I Disclose AI? Host: Rob Greenlee, 2017 Podcast Hall of Fame inductee, New Media Show host, and Chairperson of the Podcast Hall of Fame AI Use Note: This episode includes an AI-assisted opening visual and the show notes based on the transcript. The conversation, editorial direction, and analysis are human-led. Rough Chapter Break Topics: 00:00 Should creators disclose their use of AI? 03:00 Introducing Should I Disclose AI? 06:00 Human imperfection, authenticity, and audience trust 10:00 The difference between AI tools and AI-created substance 15:00 AI translation, cloned voices, and disclosure nuance 22:00 Detection, watermarking, and platform AI labels 26:00 YouTube auto-labeling and the economics of AI content 31:00 Will “human-made” become a premium signal? 33:00 AI-assisted post-production and human creative direction 38:00 Video-first, audio-first, and platform-native content 43:00 Voice cloning, consent, and personalized advertising 47:00 Quality, creator reinvention, and the AI reset 51:00 When AI can create useful new forms of media 56:00 Disclosure without stigma or punishment 57:00 AI search, one-answer systems, and human curation 01:01:00 Prompt literacy, digital likeness, and the future of AI Guest Links: Alberto Betella RSS.com: https://rss.com/ Should I Disclose AI?: https://shouldidisclose.ai/ Alberto Betella on LinkedIn: https://www.linkedin.com/in/albertobetella Should I Disclose AI? on GitHub: https://github.com/albertobeta/shouldidisclose.ai Rob Greenlee and New Media Show Links Rob Greenlee Website: https://robgreenlee.com/ New Media Show: https://newmediashow.com/ New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 New Media Show on YouTube: https://youtube.com/@TheNewMediaShow Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com/ About the Host/Author: Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting’s human roots and its AI-driven future. As founder of Trust Factor Lab and host of the New Media Show and Spoken Human, Rob helps creators start, grow, monetize, and future-proof their content. He has held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, Podbean, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. Personal / AI Disclosure Note: I used AI tools to help organize and edit this video, episode description, and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest’s. I have been working in podcasting, digital media, and platform adoption for more than two decades, and this article reflects my own position and editorial direction.The post What Should Creators Disclose When Using AI? | Alberto Betella, RSS.com #670 first appeared on New Media...
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    1 hr and 27 mins
  • Can Human Creators Still Win in an AI-Flooded Media World? | Rob Walch #669

    Can Human Creators Still Win in an AI-Flooded Media World? | Rob Walch #669
    Jun 26 2026
    In episode 669 of the New Media Show, host Rob Greenlee talks with Rob Walch, VP of Podcaster Relations at Captivate and DAX. Podcast Hall of Famers Rob Walch and Rob Greenlee discuss one of the biggest pressure points facing creators today: Can human creators grow, monetize, and maintain audience trust as platforms fill with AI-generated podcasts, synthetic video, cloned voices, and automated content channels? I apologize for the rough audio in this episode. The audio was choppy in the virtual recording, and I did the best I could to improve it. The conversation begins with a bigger question: Where is the line between useful AI tools and low-effort, fully automated content that weakens trust, damages advertising ROI, and makes it harder for original creators to be discovered and rewarded? AI can help creators research, edit, translate, caption, clip, and distribute their work more efficiently. But the human perspective, real creative judgment, authentic voice, and trusted audience relationship must remain at the center of the content experience. Rob Walch shares updates on Captivate, DAX, and the evolving podcast monetization landscape before diving into the rise of mass-produced AI content and the growing use of the term “AI slop.” Rob Greenlee and Rob Walch discuss why not every use of AI belongs in the same category, why transparency and disclosure matter, and how creators can use AI responsibly without losing the human value that makes their work worth following. They also explore YouTube’s evolving AI-labeling approach, the future of human-generated content, platform responsibility, advertising risks, Apple HLS video, YouTube’s new focus on audio listening, video-versus-audio strategy, and how AI tools may help independent creators manage a rapidly expanding distribution workload. The larger takeaway is that creators do not need to choose between being human and using AI. The opportunity is to use AI as a creative and operational assistant while keeping human thinking, trust, judgment, relationships, and original perspective at the core of the work. 00:00 Welcome to New Media Show #669 01:30 Introducing Rob Walch and His New Role at Captivate 02:30 Captivate Marketplace and Creator Monetization 05:00 What DAX and Global Bring to Podcast Advertising 08:30 What Does “AI Slop” Actually Mean? 11:00 How Mass AI Content Could Hurt Ad ROI and CPMs 13:30 The Scale of AI-Generated Podcast Uploads 16:00 Why AI Use Is Not One-Size-Fits-All 18:00 Bad Human Content vs. Bad AI Content 20:00 Platform Responsibility, Spam, and Fraud 22:00 YouTube AI Labeling and Creator Disclosure 25:00 AI Watermarks, Trust, and Human-Generated Content 28:00 Will Advertisers Prefer Human-Hosted Shows? 30:00 When Creators Should Disclose AI Use 33:00 AI Tools for Research, Editing, Audio Cleanup, and Workflows 36:00 Human Creativity Still Matters 39:00 Platform Discovery, Algorithms, and Audience Signals 44:00 Audio, Video, and YouTube’s Growing Interest in Listening 49:00 Apple HLS Video and the Podcast Monetization Challenge 54:00 Video Production, Baked-In Ads, and Creator Complexity 57:00 Why New Creators Can Still Start Audio-First 01:00:00 AI-Powered Clips, Repurposing, and Distribution 01:03:00 Monetization Risks and Alternatives Beyond Advertising 01:07:00 Podcast Standards, Video Metrics, and IAB Definitions 01:11:00 The Future of Audio, Video, AI, and Trusted Human Creators 01:19:00 Closing Thoughts and Where to Find Rob Walch Guest and Host Links Guest: Rob Walch VP of Podcaster Relations, Captivate and DAX Captivate: https://Captivate.fm Global DAX: https://Global.com Podcast411: https://Podcast411.com Host: Rob Greenlee New Media Show: https://NewMediaShow.com Rob Greenlee: https://RobGreenlee.com Trust Factor Lab: https://TrustFactorLab.com Podcast Hall of Fame: https://PodcastHall.com Rob Greenlee on LinkedIn: https://linkedin.com/in/robgreenlee Rob Greenlee Booking: https://calendly.com/robgreenlee About the Host/Author: Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting’s human roots and its AI-driven future. As founder of Trust Factor Lab and host of the New Media Show and Spoken Human, Rob helps creators start, grow, monetize, and future-proof their content. He has held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, Podbean, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. Personal / AI Disclosure Note: I used AI tools to help organize and edit this episode description and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest’s. I have been working in podcasting, digital media, and platform adoption for more than two decades, and this article reflects my own position and editorial direction.The post Can Human Creators Still Win in an AI-Flooded Media World? | Rob Walch #669 first appeared on New Media Show.
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    1 hr and 5 mins
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