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Click here: Learn More & Register for NPG Iconic ... The Greatest Leadership & Culture Event Ever Created for Orthodontists

Click here: Schedule an Online Consultation with our Podcast Host and Founder & CEO, of New Patient Group, Brian Wright

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If your bonus plan pays for signatures today but ignores wins tomorrow, you’re training your team to abandon your best prospects. We pull back the curtain on a costly flaw hiding in many practices: same-day-only incentives that deflate morale, raise churn, and starve the pipeline. The fix isn’t more pressure at the money moment; it’s smarter, teamwide incentives that reward consistent follow-up and real conversion over time.

We start with the anxiety every owner knows: that hollow feeling when the pending list runs dry. Then we reframe the pending list as a core business asset—inventory you can shape with thoughtful systems. You’ll hear a real-world case from a practice where treatment coordinators loved new processes yet felt helpless, because their bonus vanished the second a patient walked out without signing. We show how today’s shoppers call five offices, visit three, and need a trust-rich journey across every touchpoint, from the first phone call to the clinical handoff.

Next, we map a practical playbook for turning prospects into starts: a steady cadence of calls, texts, emails, and short personalized videos; messages that evolve from education to objection-handling; and micro-commitments that lower friction, like reserving a start date or pre-approving financing. Then we connect process to pay. Instead of isolating the treatment coordinator, we propose a shared pool that rewards overall conversion within 30 to 60 days, with a smaller kicker for same-day signatures. Reception, clinical assistants, and digital intake all share in the outcome because they shape trust long before the contract appears.

By the end, you’ll have a clear blueprint: treat the pipeline like gold, coach the team to follow through with empathy and precision, and align incentives with behaviors that actually drive starts. Ready to replace guesswork with a system that compounds wins? Subscribe for future deep dives, share this with a colleague who needs a bonus reboot, and leave a quick review to tell us the one follow-up tactic you’re adopting this week.

🎙 Welcome to The Brian Wright Show — a podcast that transforms the lives and businesses of ALL entrepreneurs but dedicated to doctors that own their own private practice ... This podcast is the hub for all things Brian Wright, New Patient Group, WrightChat and more. This station is for all #entrepreneurs but dedicated to #orthodontists #dentists and other doctors that own their own #privatepractice. From #leadership and #culture, to #marketing, #sales #hospitality and beyond! This is where #innovation meets #execution! Through our #podcast, #privatepracticesuccess tips, consulting and digital marketing services, speaking events and more .... This is the station that transforms the lives and businesses of every #entrepreneur and doctor that owns their own private practice!

📲 Stay connected with New Patient Group:
🔹 Website: https://www.newpatientgroup.com
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🔹 TikTok: https://www.tiktok.com/@newpatientgroup

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Send us a text

Click here: Learn More & Register for NPG Iconic ... The Greatest Leadership & Culture Event Ever Created https://newpatientgroup.com/npg-iconic/

Click here: Schedule an Online Consultation with our Founder & CEO, Brian Wright

Thank you to our Sponsors

https://newpatientgroup.com

https://wrightchat.com

Ever feel like your team showed up to a gunfight with a butter knife? We unpack why so many workplaces are battling apathy, low compliance, and revolving-door hiring—then trace the cause back to something most leaders overlook: the psychology of parenting styles that shape how people give and receive leadership.

We break down the four core styles—authoritarian (brick wall), permissive (marshmallow), uninvolved (ghost), and authoritative (backbone)—and show how each plays out at work. You’ll hear clear examples of why “because I said so” collapses under modern expectations, how “be nice” cultures quietly drive away your best performers, and why absentee leadership starves teams of direction and trust. Then we get practical with the authoritative approach: high standards plus high warmth. That means non-negotiables explained with a strong why, empathy for real life, consistent coaching, and firm accountability. Expect real talk on good turnover vs bad turnover, building compliance without nagging, and turning role-play, scripting, and patient experience into daily habits that stick.

If you lead a practice or a growing team, this conversation gives you a lens to diagnose culture, reset expectations, and recruit people who want to build something bigger than a paycheck. You’ll learn how to deliver clarity under stress, pair praise with feedback, and replace endless reminders with systems that scale. The payoff is a tighter culture, stronger compliance, and a brand employees and patients recommend without being asked.

If this resonated, follow the show, share it with a leader who needs a backbone boost, and leave a five-star review so more entrepreneurs and practice owners can find it.

Send us a text

Click here to learn more and register you and your team for for NPG Iconic!

Click here to follow The Brian Wright Show Podcast

Click here to subscribe and watch on The Brian Wright Show YouTube Station

Click here to meet with our Founder/CEO, Brian Wright

Thank you to our Sponsors

New Patient Group

WrightChat

🎙 Welcome to The Brian Wright Show — a podcast that transforms the lives and businesses of ALL entrepreneurs but dedicated to doctors that own their own private practice. your hub for all things Brian Wright, New Patient Group, WrightChat and more. This station is for all #entrepreneurs but dedicated to #orthodontists #dentists and other doctors that own their own #privatepractice. From #leadership and #culture, to #marketing, #sales #hospitality and beyond! This is where #innovation meets #execution! Through our #podcast, #privatepracticesuccess tips, speaking events and more .... This is the station that transforms the lives and businesses of every #entrepreneur and doctor that owns their own private practice!

Ever stare at a packed schedule and wonder why your day still feels inefficient? We dug into that tension and found a hidden flaw: compliant, well-tracking patients are still coming in for routine checks that add little to no value. The fix isn’t more software—it’s a sharper mindset and a tighter process that lets AI and remote monitoring do the heavy lifting while we reserve chair time for what truly matters.

We walk through the exact chairside audit that exposes unnecessary visits in minutes. Start with three questions: Is the case tracking? Is the patient compliant? Is hygiene and elastic wear acceptable? When those answers are yes, an in-person visit often becomes a legacy habit rather than a clinical need. From there, we redefine the assistant role as a coach who interprets data, reinforces habits, and helps decide when a patient should be seen physically versus virtually. This shift doesn’t just free up time; it enhances the patient experience by reducing life disruptions that can quietly fuel noncompliance.

You’ll get a simple, repeatable plan: track unnecessary appointments for thirty days, set clear thresholds for “come in” vs “stay remote,” update scheduling templates to reflect reality, and script messaging that frames fewer visits as a premium experience. We also talk about letting go of control, trusting your AI signals, and using your monitoring coordinator as a proactive gatekeeper. The payoff is immediate—less chaos, more profitable chair time, and happier patients who feel progress without constant interruptions.

If you’re ready to trade ghost appointments for focused, high-value visits, hit play and take notes. Subscribe for more Quick Tips, share this with a colleague who’s drowning in routine checks, and leave a review to tell us what changed after you ran the audit.