"Who is the Product Manager?" It’s a question that confuses a lot of people, even those working in major corporations! 🤔

In the first episode of the "New Product Innovation" podcast, we're decoding this crucial role and explaining exactly what a Product Manager does, especially in the world of physical, tangible products. We don’t just define the role; we show you the key differences between a Product Manager and other roles like Project Manager, Marketing, and Sales.

In this episode, you will learn:

• What is the PM role and why is it so critical for a company's success?

• The fundamental difference between a Product Manager and a Project Manager... The Director vs. the Producer. 🎬

• How a PM works with Marketing and Sales to guarantee a product's success.

• The complete product journey... from the initial idea until it’s retired from the market. 👴

• The most important skill for any PM: Influence without authority.

Listen to the full episode now to see if you’ve been thinking like a Product Manager all along. And if you enjoy the episode, please share it with your friends and colleagues! 🙏

#ProductManagement #Tech #Business #CareerDevelopment #Hardware #HomeAppliances #PM

Welcome to The Case Study of Nespresso , part of the Master Product Management Case Study Series.

What does it take to turn a simple cup of coffee into a global luxury phenomenon? In Brewed to Perfection, we dive deep into the incredible journey of Nespresso—a brand that redefined coffee culture through innovation, premiumization, and resilience.

Join us as we uncover:

• The origins of Nespresso and the breakthrough capsule technology that started it all.
• How the brand overcame challenges, from early failures to patent expirations and fierce competition.
• The genius behind its marketing strategies, including the iconic George Clooney campaigns and experiential boutique stores.
• Nespresso’s commitment to sustainability, from recycling initiatives to carbon neutrality.
• Key lessons any business can learn from its premiumization and market adaptation strategies.

Whether you're a coffee enthusiast, a brand builder, or someone curious about what it takes to create a lifestyle empire, this podcast serves up fresh insights, rich storytelling, and a deeper appreciation for the art of success—one sip at a time.

Perfect for:
Entrepreneurs, marketers, product managers, and anyone looking for inspiration from one of the most remarkable success stories in the world of consumer goods.

So, grab your favorite brew, and let’s explore the world of Nespresso. What else? ☕

Welcome to The Case Study of Stanley QUENCHER H20 TUMBLER , part of the Master Product Management Case Study Series.

In this episode, we take a deep dive into the remarkable resurgence of the Stanley Cup Quencher Tumbler—a product that transformed from a century-old classic into a viral must-have. How did this happen? We unravel the marketing strategies that redefined Stanley's identity, making it relevant in the age of TikTok, influencers, and social media-driven trends. From targeted influencer partnerships to tapping into nostalgic appeal and understanding modern consumer desires, this marketing masterclass explores each element of Stanley’s strategy that propelled the brand to new heights. Whether you're interested in brand reinvention, digital marketing, or simply love a good comeback story, this episode has it all. Tune in to discover what businesses can learn from Stanley’s journey from legacy brand to viral sensation.