If you run an MSP and are already exhausted in week one of 2026, this episode will feel uncomfortably familiar—and very useful. Marv turns a week of ISP upgrades, hospital time, and junior-tech misadventures into a concrete set of New Year resolutions you can actually implement.

=== Why Listen

• Hear real-world stories: ISP upgrades over Christmas, SD-WAN cutovers, and co-managed headaches.
• Learn why underpricing attracts bargain hunters and destroys margins—and how to fix it.
• Get a simple framework for quarterly (or monthly) margin audits by service category.
• See how to separate “basic support” from “cybersecurity” using surcharges or tiered bundles.
• Understand why disciplined client onboarding, baselines, and security gap plans reduce tickets and churn.
• Pick up a practical “no after-hours alerts” rule to protect your and your team’s mental health.
• Discover the value of peer mastermind groups and free communities like ASCII Spark, Pax8 groups, IT Nation, and SMB Community.
• Enjoy a fun MSP-themed “Top 10 things clients say before the server crashes” list.

=== Links from the Show

• MSP Radio (by Dave Sobel): https://www.mspradio.com
• Small Biz Thoughts (Carl Palachuk): https://www.smallbizthoughts.com
• ASCII / ASCII Spark: https://www.ascii.com
• Pax8: https://www.pax8.com
• ConnectWise IT Nation: https://www.connectwise.com/theitnation
• SMB Community (Karl Palachuk’s community): https://www.smallbizthoughts.org
• PodFest Expo: https://podfestexpo.com
• Star Trek Prodigy: https://www.startrek.com/shows/star-trek-prodigy

=== SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast