Newsjacking
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Newsjacking
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About this listen
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Lately companies have been hijacking breaking news stories to create ads.
When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.
When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.
It’s called Newsjacking - and it’s becoming a powerful marketing tactic.
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