Newsjacking

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This encore episode of Under The Influence is one of our favourites of 2026.

Lately, companies have been hijacking breaking news stories to create ads.

When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.

When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.

It’s called Newsjacking – and it’s becoming a powerful marketing tactic.

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