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Next In Marketing- RosePod

Next In Marketing- RosePod

Written by: Megha H Desai
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About this listen

The relationship between brands and consumers is no longer transactional, it's immersive, intelligent, and deeply human. As AI rewrites how we understand behaviour, and brand collaborations blur the lines between culture and commerce, marketing is entering its most transformative chapter yet. Personalisation isn't just a buzzword, it's the baseline. Creativity is backed by data and every campaign is a conversation. Get ready to explore what it takes to not just follow the trend, but shape it.

Copyright 2025 Megha H Desai Economics Marketing Marketing & Sales
Episodes
  • Understanding People Is the New Marketing Superpower | Nxt In Marketing

    Understanding People Is the New Marketing Superpower | Nxt In Marketing
    Aug 14 2025

    In this episode with Anjali Dutta, we explore why the future of digital transformation isn’t just about technology — it’s about people. We discuss how understanding human thinking and behavioural patterns is essential for making sense of data and analytics, and why empathy is becoming a marketer’s most valuable skill. Plus, we share advice for aspiring marketers on building future-ready careers in an ever-changing digital world.
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    12 mins
  • Inside Bajaj: Rethinking Corporate Communications for a Digital Age | Nxt In Marketing

    Inside Bajaj: Rethinking Corporate Communications for a Digital Age | Nxt In Marketing
    Aug 5 2025

    This episode explores how the Bajaj Group is reimagining corporate communications in a rapidly evolving landscape. In this conversation with Suruchi Mahatpurkar Kore, who is the Head of Digital and Social Strategies at Bajaj Group, we learn how traditional conventions are shifting, the growing role of digitization, and how automation is transforming B2B marketing.
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    14 mins
  • Beyond Digital: Why "Touch & Feel" is Crucial for Luxury Brands | Next In Marketing @rosepod ​

    Beyond Digital: Why "Touch & Feel" is Crucial for Luxury Brands | Next In Marketing @rosepod ​
    Jul 30 2025

    In this episode, Amruta Pawar, Marketing Strategist at Häfele India, shares how the brand bridges the gap between B2B and B2C marketing, offering a fresh perspective on influencer marketing. This conversation unpacks how Häfele is reimagining brand storytelling in a space driven by both precision and people.
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    18 mins
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