Sometimes I give clients advice that makes them pause and say,
“Huh… that’s not what we’ve heard?!”

In this episode of No Grey Suits, I’m sharing two unpopular opinions I give my clients all the time. Opinions that, for now anyway (because social media is always changing), I absolutely stand by.

And yes, I’m telling you why.

Timestamps:00:00 Introduction and Unpopular Opinions Overview

00:28 Start Where You're Comfortable on Social Media

01:46 Understanding Platform Nuances

04:30 Building Confidence and Consistency

09:35 Transitioning to New Platforms

12:56 The Pitfalls of Over-Scheduling Content

17:28 The Importance of Relevance and Flexibility

22:49 Creating a Content Library

25:33 Conclusion and RecapMore from No Grey Suits: 🦖 Website: nogreysuits.com.au🦩 Facebook: facebook.com/nogreysuits🐧 Instagram: instagram.com/no.grey.suits/#socialmediatips #smallbusiness ❤️💛🖤I would like to acknowledge the Dharug people, the Traditional custodians of the lands on which I live and work today.I pay my respects to elders past, present and future for they hold the memories, traditions, culture and hope of Aboriginal Australians.

People keep saying “add more value” on social media.And most business owners hear that as:Post more tips. Teach more. Create more educational content.But value doesn’t (always) look like that anymore.In this episode of No Grey Suits, I unpack how value has shifted from education to connection, why we’re all a bit course-ed out, and what audiences are actually craving in a world full of AI, automation, and overly polished content.We talk about:

• Why tips alone aren’t building trust anymore
• What people really mean when they say they want “value”
• How inspiration, relatability, and community now outperform education
• Why imperfect, human content is beating pretty Canva graphics
• How to start showing up without oversharing or making a fool of yourself
• Simple ways to build connection on social media without a full production setup

I also touch on the bigger shifts happening across platforms, including Instagram’s renewed focus on social connection, and why even industry giants like Amy Porterfield stepping back from flagship courses is a massive signal that the landscape has changed.If you’ve been feeling stuck, invisible, or like your “helpful” content isn’t landing anymore, this episode will help you reframe what matters now.Less perfect.More human.Way more effective.CHAPTERS: 00:00 Introduction to Social Media Value01:21 The Shift in Online Value01:53 The Decline of Online Courses03:12 Building Community on Social Media04:45 Authenticity Over Perfection09:29 Practical Tips for Real Connection12:01 Conclusion and Encouragement

What is Uncanny Valley? https://www.verywellmind.com/what-is-the-uncanny-valley-4846247

Adam Mosseri: https://www.instagram.com/p/DExLMjZzfdv/?hl=en

Amy Porterfields Announcement: https://youtu.be/9jKMqaqgbRI?si=OxLrMIDj9j7pV3FF...and lastly, where to find more about me! 🦖 Website: nogreysuits.com.au🦩 Facebook: facebook.com/nogreysuits🐧 Instagram: instagram.com/no.grey.suits/❤️💛🖤I would like to acknowledge the Dharug people, the Traditional custodians of the lands on which I live and work today.I pay my respects to elders past, present and future for they hold the memories, traditions, culture and hope of Aboriginal Australians.

In this first episode of the new No Grey Suits season, I’m talking about the thing we all think about but rarely say out loud: beauty, visibility, and whether you need to be conventionally attractive to show up online for your business.

Do you ever stop yourself from posting because you don’t look good enough today?

Maybe after the next haircut.
Maybe once you lose five kilos.
Maybe on a better lighting day.
Maybe… maybe… maybe… never.

In this first episode of the new No Grey Suits season, I’m talking about the thing we all think about but rarely say out loud: beauty, visibility, and whether you need to be conventionally attractive to show up online for your business.

Yes, humans are naturally drawn to beauty. That’s biology.
Yes, some people have it easier on camera.
But attention is not the same thing as trust.

In this episode, I unpack:
• why “just show up” advice often misses the mark
• how perfection keeps capable business owners quiet
• why relatability beats polish every time
• and how showing up as yourself builds trust with the right people

This conversation is for small business owners who are tired, passionate, capable, and done waiting for permission to take up space.

You are allowed to show up.
Even now.
Especially now.

1️⃣ Beauty Might Stop the Scroll, But Relatability Builds Trust
People may pause for aesthetics, but they stay for connection. The content that converts isn’t perfect, it’s human.

2️⃣ Perfection Creates Distance, Not Credibility
Over-polished content can unintentionally intimidate your audience. When people can’t see themselves in you, trust breaks down.

3️⃣ You Don’t Need to Earn the Right to Be Visible
Waiting until you look “better” only delays connection. Your audience doesn’t need flawless. They need real.

If this episode resonated with you, please subscribe and leave a review on Apple Podcasts or Spotify.
It helps more small business owners hear conversations like this.