If you've ever posted on Instagram for your business, watched the post sit there awkwardly with three likes (one of them from your mum), and decided social media doesn't work for you, this episode is for you.

Anastasia gets her ranty pants on to talk about the very specific gap that's making small business owners disappointed in social media: the mismatch between why you're on there as a business owner, and why your audience is on there as humans scrolling at the doctor's surgery, on the train, or while ignoring their kids for ten minutes.

Hate to tell ya: nobody is scrolling Instagram hoping to find a debt collector.

In this episode:

• Why your business coach telling you to "just post twice a week" is setting you up for disappointment
• What humans are actually doing on social media (and why your perfectly designed Canva post isn't going to interrupt their cat-video session)
• The real job of organic social media for small business owners, and why it has almost nothing to do with strangers stumbling onto your feed
• How social media works as a trust checkpoint, not a discovery tool
• Why your page exists for stalkers (the good, professional kind) who heard your name in a Facebook mums' group or met you at networking
• The difference between paid social and organic social, and why treating organic like ads is why you keep getting frustrated
• How to shift your goals so social media actually does something useful for your business

If you've been posting and posting and waiting for the sales to come, and they haven't, this one might explain why - and give you a much more realistic way to use the platforms without resenting them.

Everyone says they hate LinkedIn. But what if the problem isn't the platform - it's how you're using it?

In this episode, I sit down with Emma Clark, executive coach and LinkedIn strategist, to talk about why LinkedIn is actually gold for small business owners (and why most of us are doing it wrong).

We cover:

☕ Why your LinkedIn feed is boring (and how to fix it in minutes)

🐢 The "just send it" connection request strategy that actually grows your network

🦩 Why vanity metrics on LinkedIn are lying to you

🎬 Personal profile vs business page - where to actually put your content

📎 How to download your connections and turn them into an outreach strategy

🙈 LinkedIn lurkers - and why they might be your best future clients

Whether you love LinkedIn, hate it, or only log in when you get a promotion, this one's worth a listen.

Find Emma:LinkedIn: Emma Clark (Malica)

Book a call with Emma: empoweringhumans.com.au/booking-calendar/strategy-call

Website: empoweringhumans.com.au

****************🦖 Website: nogreysuits.com.au🦙 Try monday: https://try.monday.com/hdova97afgi0🦩 Facebook: facebook.com/nogreysuits🐧 Instagram: instagram.com/no.grey.suits/❤️💛🖤I would like to acknowledge the Dharug people, the Traditional custodians of the lands on which I live and work today.I pay my respects to elders past, present and future for they hold the memories, traditions, culture and hope of Aboriginal Australians.

"Just be consistent" is the advice every social media guru hands out like lollies - and it's not wrong, exactly. But it's not the whole story either.

In this episode, Anastasia breaks down why posting consistently bad content is worse than posting nothing at all, what consistency actually means for small businesses, and the one shift that matters more than your posting schedule.

TIMESTAMPS: 00:00 Consistency Myth

00:49 Forced Content Fails

04:28 Life Happens No Shame

06:57 Be Consistently You

09:12 Brand Whiplash Risks

13:46 Batch Create System

17:18 Keep It Simple

18:58 Humans Over Algorithm🦖 Website: nogreysuits.com.au🦩 Facebook: facebook.com/nogreysuits🐧 Instagram: instagram.com/no.grey.suits/❤️💛🖤I would like to acknowledge the Dharug people, the Traditional custodians of the lands on which I live and work today.I pay my respects to elders past, present and future for they hold the memories, traditions, culture and hope of Aboriginal Australians.