"No." Is A Full Sentence
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No. That's it. That's the sentence. And if that word alone makes you uncomfortable, buckle up. Because this episode is about to slap you in the face, and I'm okay with that because here's the truth: Every single time you say yes, when you mean to say no, you're lying. You're lying to yourself. You're lying to the other person, and you're definitely lying about the kind of business you actually wanna build.
And liars don't make it long-term in business so......
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