Pierre-Adrien Fleurant, Managing Director of Maison Saint Aix, joins Vanessa de Souza Lage on the Vin00s podcast to discuss the launch of Beau Viva 0.0% Sparkling Rosé, their first non-alcoholic wine.

In this in-depth B2B conversation, Pierre-Adrien explains why the house entered the zero-alcohol category in 2025, how three years of R&D led them to vacuum distillation, and why quality, not price, will define the future of non-alcoholic wine.

We explore:
Why flexi-drinkers are the real growth driver
How premium zero-alcohol wines are changing consumer expectations
The rise of low-ABV (5–8%) wines as the next frontier
Why traditional producers are finally embracing de-alcoholised wines

This episode is part of Non-Alcoholic Wine Celebrities, the B2B podcast by Vin00s, dedicated to the leaders shaping the global no/low wine industry.

In this episode of the Non-Alcoholic Wine Celebrities podcast, Erika Eklundh shares her perspective as a founder in the non-alcoholic wine alternative space. We discuss how centuries-old drinking traditions are evolving, why more consumers are choosing alcohol-free options, and how non-alcoholic wine alternatives are reshaping social drinking and wine pairing. The conversation also explores global consumer trends, changing expectations around alcohol, and what the future of drinking looks like for brands in this fast-growing category.

In this episode, I sit down with Dr. Ignacio Sánchez-Recarte, Secretary General of CEEV, the organization representing the interests of European wine companies. Few people understand EU wine regulation more deeply, and Ignacio brings rare clarity to a fast-evolving space: the legal status of de-alcoholized wine, labeling requirements, and what producers must prepare for as Europe updates its rules.

We cover the tension between tradition and innovation, the growing market for 0.0–0.5% wines, and why the sector must develop a positive, modern narrative if it wants to stay culturally relevant.

Whether you're a winery exploring NA production, a brand entering Europe, or a retailer navigating compliance, this episode is required listening.

In this episode we cover:

• What CEEV is and how it represents the European wine industry
• Why the EU finally recognized “de-alcoholized wine” as a legal wine category
• The 0.5% threshold: why it matters and what producers need to know
• The regulatory grey areas still unresolved and what’s coming in the next Wine Package
• How labeling and communication rules will affect NA brands
• Shifts in consumer preferences toward healthier and lower-alcohol options
• The steady decline of wine consumption in traditional markets
• How the industry can create a stronger cultural narrative around wine (alcoholic and NA)
• Key guidance for founders entering the non-alcoholic wine space today
• Why 2026 could be the breakout year for high-quality de-alcoholized wines in Europe

About Dr. Ignacio Sánchez-Recarte

Ignacio is the Secretary General of CEEV (Comité Européen des Entreprises Vins), the body representing EU wine companies across regulatory, trade, and policy discussions. With decades of experience in wine law and EU institutions, he is one of the leading voices shaping how European regulations evolve including the emerging framework for de-alcoholized wines.

Links mentioned

▸ CEEV – Comité Européen des Entreprises Vins: https://www.ceev.eu
▸ Non-Alcoholic Wine Celebrities podcast: https://podcast.vin00s.com

Connect with Vin00s

▸ Website: https://vin00s.com
▸ Newsletter (The Non-Alcoholic Wine Selection): https://vin00s.short.gy/newsletter
▸ LinkedIn: https://www.linkedin.com/company/vin00s/
▸ Instagram: https://www.instagram.com/myvin00s/

Hashtags

#nonalcoholicwine #dealcoholizedwine #ceev #euwinelaw #vin00s #wineinnovation #wineindustry