Not Your Granddad’s MMM: AI, Creativity, and What Comes Next
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Not Your Granddad’s MMM: AI, Creativity, and What Comes Next
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About this listen
On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. We get into what real-time, scenario-based measurement actually looks like, why conversational data is changing how teams work, and how keeping a clear North Star—and a strong human point of view—matters more than ever as the tools get smarter.
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