Now Go Create cover art

Now Go Create

Now Go Create

Written by: Claire Bridges
Listen for free

LIMITED TIME OFFER | Get 2 Months for ₹5/month

About this listen

 In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good. With the Now Go Create podcast, she’s here to help you do the same and build your creative toolkit. With each episode, the podcast will take a deep dive into all things creative in business, with actionable advice and practical tools you can use right away. Claire will be chatting with some of the smartest creative thinkers and experts out there to get the inside scoop on what makes us tick creatively. Going behind the songs with Grammy nominated artist Dyo, how to hack your brain for creativity with neuroscientist Ben Martynoga and how to have ideas on demand with improv expert Max Dickins to name just a few. In her solo episodes, Claire will share her favourite and most effective creativity tools with real-world examples and case studies along with a downloadable pod sheet packed with exercises and resources to help you put these ideas into practice. Never run a rubbish brainstorm ever again! Whether you're leading a team, running a business, or just looking to unlock more creativity in your daily work this is the podcast for you. Tune in to unleash your creative potential. Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011. About Now Go Create: Creative thinking is one of the most in-demand workplace skills. At Now Go Create we help individuals and businesses to improve their creative capabilities and skills to bridge what the World Economic Forum call a ‘21st century skills’ gap. Our focus is on practical ways to up the creative output and improve the quality of thinking in your business for competitive advantage. Working as a creative catalyst for clients like Netflix, Kenwood and ASOS as well as hundreds of PR, social and digital agencies, our training and approach is underpinned by academic rigour and science. Our training covers everything from tackling the blank page, to how to devise the strategy to underpin creative ideas, to how to pitch your brilliant ideas once you’ve had them! It is for everyone from communications teams to brand managers to CEO’s and PR’s who want to be more creative day to day. Find out more about our creative thinking training courses at www.nowgocreate.co.uk Connect with Claire Email:claire@nowgocreate.co.uk Website: www.nowgocreate.co.uk LinkedIn: https://www.linkedin.com/in/claire-bridges-b6205b14/ Instagram: https://www.instagram.com/nowgocreate/ Buy Claire’s book In Your Creative Element on Amazon: https://amzn.eu/d/0koP5OBCopyright 2026 Claire Bridges Economics Marketing Marketing & Sales Self-Help Success
Episodes
  • 7 Meeting Mistakes That Kill Creativity

    7 Meeting Mistakes That Kill Creativity
    Mar 18 2026
    If you’ve ever found yourself in a frustrating, awkward, or downright pointless meeting, this latest episode of the Now Go Create podcast is for you. Host Claire Bridges explores facilitation mishaps she’s encountered over her decades working as a creative director and professional workshop lead and facilitator.Drawing from real (anonymised) stories in client brainstorms and workshops, Claire Bridges reveals why even the most seasoned facilitators still get it wrong sometimes, and what they’ve learned through every’“facilitation mess-up.’ She dives into 7 common, messy realities that can derail great ideas: unclear briefs, unspoken criteria, resistant participants, hierarchy issues, tricky personalities, and windowless rooms that kill creativity.You’ll walk away with practical fixes, honest advice, and the confidence that if things go sideways, you’re definitely not alone.Key Takeaways:Preparation is everything. If the brief is fuzzy, your session will flounder. No amount of facilitation magic can save a dishonest or incomplete brief.Agree on criteria upfront, always clarify what “good” looks like and the non-negotiables before diving into idea generation.When people don’t want to be there, whether due to politics, lack of context, or simple resistance, find ways to regroup and reset the room (which can be as simple as a coffee/tea break).The loudest or most senior voice shouldn’t dictate outcomes. Try silent brainstorms, the 1-2-4-all method, and clear ground rules to support psychological safety and equal participation.Set and share “rules of engagement”. Use frameworks, brainstorming rules to keep sessions on-track, encourage wild ideas, and create safety for experimentation.Don’t take resistance personally. Participants’ attitudes often have nothing to do with you - focus on maintaining your energy, professionalism, and supportive “scaffolding.”Physical space matters, the venue, environment, and even the coffee can impact a workshop. Acknowledge discomfort, adapt on the fly, and prioritise participant wellbeing.Something to Try:Before your next workshop, spend extra time sharpening the brief and agreeing success criteria with the group. Make your brainstorming rules visible – print them, write them up, and refer back to them to reinforce psychological safety.If resistance surfaces, call a break. Step away, regroup, adjust.And if you’re stuck in a windowless room with bad coffee and low energy, let people get some air or grab a proper coffee. Ten minutes of goodwill can unlock far more creativity than forcing another half hour of effort. It could be the difference between ideas that land and ideas that never take off.For more ideas and practical tips, follow @NowGoCreate on social media, and don’t forget to follow or subscribe for future episodes focused on unleashing creativity at work. Now go create!About Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 50,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14Produced by winteraudio.co.uk
    Show More Show Less
    29 mins
  • Strategy Toolkit: The Premortem

    Strategy Toolkit: The Premortem
    Mar 4 2026

    In this toolkit episode of Now Go Create, Claire Bridges introduces the concept of the premortem, a powerful technique for anticipating project pitfalls before they derail your ideas. Drawing from her extensive experience in creative thinking and strategy development, Claire demonstrates how asking the right questions early can transform uncertainty into opportunity and help teams avoid costly missteps.

    Clare shares real-world examples from organisations including Google, Stripe, Pixar, and Netflix, illustrating how pre-mortems foster honest feedback and more robust creative outcomes. You’ll learn practical steps to run your own pre-mortem, alongside insights into building resilience and healthy collaboration in creative projects.

    Key Takeaways:

    1. Many projects fail from overlooked risks, not the initial idea.
    2. Premortems give permission to voice concerns without negativity.
    3. Run premortems when ideas are solid, not in their early stages.
    4. The process helps surface hidden assumptions and blind spots.
    5. Use individual reflection before group discussion for unbiased input.
    6. Pixar and Netflix embed radical candour and continuous feedback in their cultures.
    7. Brain trusts provide expert peer feedback, helping refine ideas without hierarchy.

    Something to Try:

    Before your next project goes live, gather your team and run a pre-mortem. Imagine your project has failed six months down the line, and ask everyone to individually list reasons why it might have happened. Then, share and discuss the risks together, prioritise the most serious ones, and brainstorm ways to prevent them. Finish with a reflection on what you learned. This could be the critical step that takes your idea from good to great.

    About Claire Bridges:

    Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.


    Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.


    She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.


    Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 50,000 people around the world since starting Now Go Create in 2011.

    Connect with Claire:

    Website: https://nowgocreate.co.uk/

    Instagram: https://www.instagram.com/nowgocreate/

    Facebook: https://www.facebook.com/NowGoCreate

    LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

    Produced by winteraudio.co.uk
    Show More Show Less
    17 mins
  • The Art of Facilitation with Robert Cserti

    The Art of Facilitation with Robert Cserti
    Feb 18 2026

    How do you turn a frustrating workshop into a creative, inclusive space where everyone feels heard without reinventing the wheel each time? In this enlightening episode of Now Go Create, host Claire Bridges sits down with Robert Cserti, co-founder of SessionLab, the go-to platform for workshop and meeting design loved by facilitators worldwide.

    Claire and Robert get honest about the art and science of facilitation, what makes a meeting truly work, and why embracing both introverts and extroverts is the secret sauce to group creativity. If you ever find yourself leading meetings, brainstorming sessions, or workshops (even with a little dread), this episode is packed with practical tools, stories, and mindset shifts plus a few laughs around “the dreaded icebreaker.”

    Here are this week’s highlights:

    1. Robert Cserti shares the story behind creating SessionLab
    2. What are the most popular workshop templates?
    3. The debate around icebreakers: cringe or crucial?
    4. Designing sessions for every kind of thinker
    5. What to do when your agenda goes out the window
    6. Incorporating movement and mental breaks: Claire’s “cloud walk” and other playful ideas to reignite energy and imagination
    7. The rise of facilitation as a professional superpower
    8. Behind the scenes at SessionLab
    9. The challenge (and chaos) of hybrid meetings
    10. Managing your energy as a facilitator.

    Try this week:

    Next time you plan a meeting or workshop, pick one new tool or method this episode or a simple silent reflection exercise. Notice how it pulls in different voices and improves the outcome.

    About Claire Bridges:

    Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

    Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.

    She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

    Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 50,000 people around the world since starting Now Go Create in 2011.

    Connect with Claire:

    Website: https://nowgocreate.co.uk/

    Instagram: https://www.instagram.com/nowgocreate/

    Facebook: https://www.facebook.com/NowGoCreate

    LinkedIn:

    Show More Show Less
    38 mins
No reviews yet