[OOM 204] Building My Event Marketing Funnel (From Scratch)

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[OOM 204] Building My Event Marketing Funnel (From Scratch)

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About this listen

In this episode, I’m giving you a behind-the-scenes look at my brand new event marketing website and the strategy behind it. Instead of just teaching theory, I’m walking you through what I’ve actually been building, how I structured my funnel, and the decisions I made along the way.

Main Takeaways:

How I structured my website for conversions, not just content
Why I’m focusing on evergreen content instead of constant posting
The full funnel: guides → lead magnet → workshop → main offer
How I’m using the Event Profit Calculator to generate leads
My strategy behind the Profitable Event Framework workshop
Why I built my offer first and worked backwards
How I’m using real testimonials and past events to build authority

If you’ve ever felt like you need to build everything in the “right order,” this episode will show you a different way to approach it. This is what it actually looks like to build an offer and funnel in real time.

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