Emma Klipstein, host of Too Much Podcast on the Podcast Nation network, joins Clio this week on Officially Influenced. Emma is a branding expert, captivating storyteller, fashion trendsetter, and a powerful example of what it means to stay authentic in today’s digital landscape.

After building a successful podcast and loyal community, Emma experienced what many creators fear most: losing the brand she helped build following a fallout with her co-host. Rather than letting that setback define her, she started over, launching a new podcast entirely on her own and rebuilding from the ground up.

In this episode, Emma shares the strategy behind her impeccable branding and social presence, the mindset and work ethic that have fueled her success, and why vulnerability continues to be such an important part of her content. She also offers valuable insights on navigating challenges, embracing reinvention, and building something meaningful, even after starting from scratch.

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Clio is joined this week by Ilana Dunn, host of the podcast Seeing Other People. From starting her career at Hinge to growing her personal brand rooted in practical advice with emotional honesty, Ilana shares the experiences, and heartbreak, that led her to the place she's at right now. They discuss what's influencing the dating space - what are men and women struggling with? She talks podcasting with her husband - how much do they share? And she points out the importance of authenticity in brand partnerships and how real influence is rooted in trust and relatability. Ilana also shares her current favorite product, and let's just say...Clio is officially influenced. Tune in to hear this conversation all about how being vulnerable can lead to a successful online career!

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Video is everywhere in podcasting right now, and the industry is feeling the shift in a big way. Clio is joined this week by Libby Absten, Director of Strategic Growth & Partnerships at Podcast Nation, to discuss the rise of video in podcasting and what creators need to know to make the right decision for their show. There is no “one size fits all” when it comes to podcast marketing strategies. At Podcast Nation, we are constantly testing the different features that these big platforms put out, and as much benefit there is to being an early adopter and getting ahead of the curve, there’s also so much to think about when it comes to a creator’s bandwidth and where their audience lives. Based on her research, Libby shares her advice to creators who are considering starting with or adding in video, and also answers the question of “will video replace audio in podcasting?” Tune in to hear more about this monumental industry shift!

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