In this special episode of 'OnBD with ALF' host and General Manager of ALF Insight, Amanda Rosevear welcomes co-founders of the BD100, Jody Osman and Rich McHardy, to discuss everything you need to know about submitting your application to the prestigious awards.

Rich and Jody share why they created the BD100, and talk us through the nomination and submission processes, along with tips for crafting a standout entry.

They also explain additional categories such as Win of the Year, Team of the Year, and the newly introduced Industry Impact Award. With key insights and advice, this episode is essential for anyone in business development looking to boost their sales strategies and gain recognition.

Listen now to learn how to get involved and make the most of the BD100 community.

00:00 Introduction

02:06 The Importance of the BD100 Community

04:44 How to Get Nominated for the BD100

24:04 Additional Categories and Awards

26:47 Key Dates and Final Tips

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.'

Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age of AI, discuss content creation strategies, and provide insights on building a personal brand in business development.

Listen in for actionable advice and inspiring stories to elevate your sales game.

00:43 Meet Katie Street: Career Journey and Insights

04:30 The Power of People-Powered Marketing

06:33 Challenges and Strategies in Personal Branding

11:40 Creating Valuable Content for Your Audience

18:44 Effective Audience Engagement and Outreach

24:06 The Overwhelming Email Overload

24:36 Human-Centric Marketing Strategies

25:12 Company-Wide Marketing Efforts

26:39 The Future of Personal Branding

29:07 Gen Z and the Evolution of Sales

32:11 Creating Authentic Content

36:55 Quick Fire Questions with Katie

42:49 Conclusion and Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of Media Sales Training.

They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success. The conversation also touches on the importance of consultative selling, the significance of face-to-face meetings, and strategies for building relationships with clients. Debra also shares insights on how to avoid being ghosted by prospects and explains why there’s a need for authenticity in sales.

Plus, Debra answers our quickfire questions that reveal her thoughts on sales, success and her favourite hype song.

00:00 Introduction

02:00 Debra's Journey into Media Sales

06:21 Current Trends in Media Sales

09:14 Consultative Selling in Today's Market

12:18 The Importance of Face-to-Face Meetings

20:40 Challenges Faced by Salespeople

24:05 Impact of Hybrid Working on Sales

30:30 Building Relationships in Sales

34:24 Keys to a Successful Sales Team

36:57 Quickfire Questions with Debra

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.