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Quality erections aren't just what Sherman Buildings creates—they're the foundation of a marketing strategy that's transformed rural construction since 1976. In this conversation with CEO Steve Kelling, we discover why authenticity might be the most powerful business tool you're not fully utilizing.

Behind those eyebrow-raising billboards and viral social media posts lies a thoughtful approach to transparency that defies construction industry norms. "If you're just a blur in the background, you don't get that opportunity to show people who you really are," Kelling explains, revealing why Sherman Buildings chooses to embrace rather than hide the everyday chaos of running a construction business. This philosophy extends beyond customer acquisition to creating a workplace where employees stay for decades rather than months.

The family-owned company doesn't rely on nepotism—instead, they've cultivated an environment where respect must be earned through competence rather than connections. "Power isn't something that can be given to anybody. It's taken," Kelling shares, offering profound insights into leadership dynamics that apply far beyond construction.

We dive deep into the evolution of post-frame buildings from simple pole barns to sophisticated barn dominiums, exploring how financing challenges initially slowed adoption before these structures became mainstream. Kelling describes building his own barn dominium in the early 2000s when the concept was still considered unusual, shedding light on how Sherman helped pioneer what has become one of rural construction's fastest-growing trends.

Whether you're fascinated by family business dynamics, construction innovations, or simply appreciate straight-talking wisdom from someone who's weathered decades of industry changes, this episode delivers powerful takeaways about building something meant to last—both physically and organizationally. Subscribe now to hear more conversations with business leaders who aren't afraid to share how they've built success from the ground up.

0:00 Introduction to Steve Kelling
0:25 Sherman's Edgy Marketing Strategy
4:20 Social Media and Business Authenticity
8:00 Family Business Dynamics
16:25 Pole Buildings and Barn Dominiums
21:40 Evolution of Materials and Techniques
32:30 Building Legacy and Opportunity
41:15 Life Outside the Family Business
47:25 Parting Knowledge and Career Advice

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What does it take to keep a small-town auto mechanic shop thriving for nearly three decades? Rick Stolp of Rick's Auto in Pine City pulls back the curtain on 27 years of grease, grit, and community connection in this candid conversation about the changing landscape of automotive repair.

When Rick opened his shop in 1997, Google wasn't a verb, YouTube tutorials didn't exist, and diagnosing car problems required more intuition than electronics. Today, he navigates the delicate balance between traditional mechanical know-how and cutting-edge diagnostic technology. "Being the mechanic was the easy part," he reveals. "It's trying to run a business that's the hard part."

The conversation travels from amusing stories of extracting wildlife from engine compartments (including a live possum that required welding gloves to remove) to thoughtful reflections on how environmental regulations have transformed the industry. Rick doesn't hold back when discussing vehicle reliability, offering this gem of wisdom: "They're all good, they're all junk. Pick the color you like and drive it, because they're all going to be on a tow truck someday."

Beyond technical insights, Rick shares how his business became a cornerstone of the Pine City community—sponsoring local sports teams, offering special "high school rates" to young drivers, and creating a gathering place where locals drop by for coffee and conversation as often as car repairs. He's seen multiple generations of customers come through his doors, creating relationships that extend far beyond transactions.

For anyone considering a career in automotive repair, Rick emphasizes focusing on diagnostic skills rather than just mechanical knowledge. And for every vehicle owner, he offers this simple yet powerful advice: "Changing the oil is the cheapest thing you can ever do to a vehicle."

Whether you're a car enthusiast, small business owner, or simply appreciate authentic conversations with community craftspeople, this episode delivers honest insights from someone who's seen the automotive industry transform while keeping his hands firmly on the wheel of local service.

0:00 Meeting Local Legend Rick Stolp
3:08 Starting the Shop in Pine City
7:15 Business Challenges of Running an Auto Shop
16:32 Evolution of Auto Repair Technology
24:24 Advice for Aspiring Mechanics
29:57 Engineering Frustrations and Vehicle Quality
34:58 Finding Animals in Engine Bays
39:00 Emissions, Electric Vehicles, and Industry Changes

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When a Minnesota rapper decided to quickly record an open verse challenge on TikTok before bed, he never imagined it would lead to performing with Logic in front of 20,000 people just days later. But that's exactly what happened to ⁨@jaezole8850⁩ , whose raw talent and authentic style caught the attention of one of hip-hop's most respected artists.

In this candid conversation, Jae takes us through the surreal experience of receiving that life-changing call from Logic himself, being flown to Miami, and stepping onto a massive stage having only performed for crowds of 50 people before. "I pretty much blacked out," Jae admits about the moment he hit the stage, though he notes performing for thousands paradoxically felt easier than intimate shows where "you see everyone's reaction."

The conversation ventures beyond that pivotal moment to explore how Jae's music landed on the Madden 24 soundtrack alongside industry titans like Jack Harlow and Polo G. Despite these impressive achievements, what truly moves Jae isn't fame or fortune, but the impact his music has on listeners. "Some of your music saved my life," a fan once told him—a moment Jae describes as "worth more than any dollar amount."

Perhaps most refreshing is Jae's grounded approach to the music industry. While pursuing his passion, he's simultaneously studying physical therapy, creating multiple paths forward rather than placing all his hopes on musical success. His advice to aspiring artists? "You just gotta not give a f*** what anyone thinks of you... You're alive one time, why would you not do what you love out of fear of what other people are gonna think?"

Whether you're a music creator, fan, or someone pursuing your own creative dreams, Jae Zole's story reminds us that sometimes the biggest opportunities come when you least expect them—but only if you've put in the work to be ready when they arrive.

0:00 Meeting Jae Zole and His Accolades
7:27 The Logic Story: TikTok to Miami Stage
13:40 Performing for 20,000 People With Logic
31:37 Getting on Madden 24's Soundtrack
43:25 Creating Music and Balancing Life
53:28 Growing Up as a Small-Town Rapper
1:01:32 Advice for Aspiring Artists

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