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On the Rox

On the Rox

Written by: Roxhill Media
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About this listen

Welcome to On The Rox, a podcast from Roxhill Media, that asks some of the best journalists in the UK their solutions to the kinds of dilemmas that PRs confront daily. We know that there’s not a one-size-fits-all way of communicating with journalists. So we’re going direct to the writers in the newsroom to hear how they like to work with PRs and find out how you can stand out in their inboxes. www.roxhillmedia.comRoxhill Media Economics Marketing Marketing & Sales
Episodes
  • How to pitch to Good Morning Britain
    Feb 18 2026

    If you’ve ever sent a pitch to a TV newsroom and thought, “Why hasn’t anyone bitten?”, then this is a must-listen. In this episode, we’re joined by Sam Rix, Freelance News Producer for ITV News and Good Morning Britain, who explains exactly what breakfast TV producers are looking for and their non-negotiables, including a news hook, compelling visuals, and human stories.

    Host : Alessia Horwich @lessybella

    Guest : Sam Rix

    For more from us, follow @RoxhillMedia across all socials.

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    23 mins
  • Why PRs should be doing their own FOIs
    Feb 11 2026

    Political Editor Steph Spyro takes us inside the world of Freedom of Information (FOI) requests – a powerful but often underused tool for PR professionals. Steph shares practical advice on how PRs can harness FOIs to create exclusive, data-driven stories that journalists will seize on.


    Host : Alessia Horwich @lessybella

    Guest : Steph Spyro @spyingonsteph


    For more from us, follow @RoxhillMedia across all socials.

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    25 mins
  • How to pitch for Relative Values and Life in the Day in the Sunday Times Magazine
    Feb 4 2026

    How can you land one of the longest-running and most beloved profile slots in journalism? In this episode, Liz Edwards – who commissions Relative Values and A Life in the Day for The Sunday Times Magazine – pulls back the curtain on how PRs can put their client in front of millions of readers.


    Host : Alessia Horwich @lessybella

    Guest : Liz Edwards @lizedwards81


    For more from us, follow @RoxhillMedia across all socials.

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    23 mins
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