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One Message Away

One Message Away

Written by: Andrej Persolja
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Gone are the days when a good product alone was enough to succeed. To truly stand out and reach new heights, you need to carefully craft your messaging and establish a strong positioning in the market.


Join us as we discuss the importance of product presentation and positioning, and uncover the strategies and techniques that can help you scale your business beyond the $1M mark. Whether you're a startup founder or an aspiring entrepreneur, this episode will provide valuable insights to enhance your marketing efforts and achieve long-term success. Tune in now and master the art of product presentation and positioning!

Copyright 2024 Andrej Persolja Economics Marketing Marketing & Sales
Episodes
  • S01E08 - Stand out in crowded markets: Becoming a Niche Leader

    S01E08 - Stand out in crowded markets: Becoming a Niche Leader
    Mar 7 2025
    Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)Have your say for season 2: SURVEYWelcome to the final episode of the first season of the One Message Away Podcast! In this special episode, host Andrej Persolja dives deep into his comprehensive approach to differentiation, helping you stand out in crowded markets and become a niche leader in your industry.Throughout the season, we've explored the essential elements of differentiation, emphasizing that it's not about being the loudest but about resonating best with your ideal customers. Andrej recaps our journey and reveals his three-step process for achieving effective differentiation.In this episode, you'll discover:Why positioning misalignment can be a company killer and how to test for it.An exercise to ensure your team is aligned on your company's goals and product focus.Insights into conducting a positioning audit and building a growth team.Strategies for uncovering market data through surveys, interviews, and focus groups.How to develop and test three different positioning strategies to find the right fit for your company.Whether you're struggling with high user acquisition costs, low conversion rates, or simply want to scale effectively, this episode is packed with actionable insights to help you succeed.If you want to learn more and receive a 90-day plan on positioning your company as a niche leader, participate in our survey linked in the description. Your feedback will also help shape the content for season two!Thank you for joining us this season. Don't forget to like, subscribe, and hit the notification bell to stay updated with our new content. Subscribe to our newsletter for more in-depth insights and strategies. May your customers love you and truly understand your products!#Differentiation #Positioning #NicheLeadership #BusinessStrategy #MarketPositioning #PodcastSocialsConnect on LinkedIn: https://www.linkedin.com/in/apersolja/Follow on Threads: https://www.threads.net/@apersolja NEWFollow on IG: https://www.instagram.com/apersolja/ Follow on Bluesky: https://bsky.app/profile/apersolja.bsky.social NEWKeywordscontent strategy, thought leadership, authority building, AI company, leads, content challenges, strategy duration, client understanding, resonating content, content experimentation, content consistency, content promotion, LinkedIn content, top of funnel content, short form content, podcasts, long form videos, blogs, case studies, sales process, positioning problem, authority positioning, personal profiles, management exposure, content analysis, company page growth, lead engagement, personalized content, systematic approach, competitive advantageBioAndrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.Timestamps00:00 Effective Website Positioning Strategy04:49 Aligning Departmental Focus Questions06:52 Company Growth: Key Strategy Questions13:03 Future-Proofing Business Strategy16:01 Identify and Align Company Focus
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    16 mins
  • S01E07 - Leading with content

    S01E07 - Leading with content
    Mar 7 2025
    Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)Have your say for season 2: SURVEYWelcome to Episode 7 of the One Message Away from the Nail Your Positioning Podcast hosted by Andrej Persolja! In this episode, we're diving deep into the world of content strategies and identifying where many go wrong.Join us as Andrej breaks down the five biggest reasons why content strategies fail and how you can avoid these pitfalls. From sticking to your strategy long enough to experimentation and consistency, Andrej offers valuable insights that can transform your approach to content creation.We'll cover:The importance of giving your strategy time to produce results.How to ensure your content resonates with your target audience.The value of experimentation and testing to find what truly works.Maintaining consistency in your message and topics.How to effectively promote your products within your content.Andrej also shares real-world examples from his experience, including how he helped a growing AI company achieve remarkable results. You'll learn about the importance of short-form content for building leads and the role of middle and bottom funnel content in converting prospects into loyal customers.Whether you're in B2B, B2C, or leading a founder-led movement, this episode provides actionable strategies to enhance your content game.If you're ready to position yourself as an authority in your field, hit play and let's get started. Don't forget to like, subscribe, and click on all the links for exclusive bonus content and a chance to get your hands on the 90-day plan to position your company as a niche leader.SocialsConnect on LinkedIn: https://www.linkedin.com/in/apersolja/Follow on Threads: https://www.threads.net/@apersolja NEWFollow on IG: https://www.instagram.com/apersolja/ Follow on Bluesky: https://bsky.app/profile/apersolja.bsky.social NEWKeywordscontent strategy, thought leadership, authority building, AI company, leads, content challenges, strategy duration, client understanding, resonating content, content experimentation, content consistency, content promotion, LinkedIn content, top of funnel content, short form content, podcasts, long form videos, blogs, case studies, sales process, positioning problem, authority positioning, personal profiles, management exposure, content analysis, company page growth, lead engagement, personalized content, systematic approach, competitive advantageBioAndrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.Timestamps00:00 "Mastering Content for Long-Term Success"03:28 Experiment More with Content09:15 Boost Leads with Short-Form Content12:19 Positioning as Authority in Sales15:56 Monthly Content Strategy & Feedback18:05 Streamlining B2B Marketing Funnel20:57 "Subscribe for Exclusive Content"
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    18 mins
  • S01E06 - From Sales-led to Product-led

    S01E06 - From Sales-led to Product-led
    Mar 7 2025
    Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)Have your say for season 2: SURVEYIn episode 6 of the One Message Away Podcast, host Andrej Persolja dives deep into the complexities of choosing the right business model in today's unpredictable market. As SaaS sales decline and the corporate world grows cautious of startup collaborations, businesses must evaluate whether to pivot from a sales-first approach to product-led growth, or vice versa. Andrej discusses key indicators for when it's time to innovate your business model, challenges of making the shift, and the critical role of team dynamics in this transformation. With insights from working with over 300 companies, Andrej explores the costs, time, and strategic shifts necessary for a successful transition, drawing from real-world examples and his extensive experience. Tune in to discover how to stand out in a saturated market and gain an unfair advantage through the right business strategy. Whether you're focused on becoming a niche leader or optimizing your current model, this episode provides valuable guidance for navigating business model changes.Listen now and make sure to like, subscribe, and join the waiting list for Andrej's free 90-day plan to become a niche leader!#BusinessModelInnovation #ProductLedGrowth #SalesStrategy #BusinessStrategy #SaaS #Entrepreneurship #NicheMarket #AndrejPersolja #NailYourPositioningPodcastSocialsConnect on LinkedIn: https://www.linkedin.com/in/apersolja/Follow on Threads: https://www.threads.net/@apersolja NEWFollow on IG: https://www.instagram.com/apersolja/ Follow on Bluesky: https://bsky.app/profile/apersolja.bsky.social NEWKeywordsProduct growth, SaaS sales, enterprise sales, business model, pivot business model, marketing problems, niche leader, saturated market, technology improvements, product development, resources, price competition, lead generation, sales cycles, market volatility, cash flow, startups, product led growth, sales enterprise, funnel, product market fit, product marketing, appointment setter, growth marketers, digital funnels, lead magnets, PLG, corporate bank sales, AppSumo, lifetime deals, investment strategyBioAndrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.Timestamps00:00 Choosing the Right Business Model06:19 Challenges of Niching and Sales Timing09:55 Switching to Product-Led Growth Challenges12:33 Engineering Firm's Shift to PLG Strategy15:41 "Transitioning to Product-Led Growth"17:53 Align Team Goals for Growth
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    19 mins
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