Instagram algorithms will keep changing. Platforms will come and go. But your email list? That’s one of the only marketing assets you actually own.

In this episode, I’m breaking down why email marketing still matters in 2026, what’s changing, what’s staying the same, and how solopreneurs, service providers, and female business owners can build an email list that actually works for them – without overwhelm or spammy tactics.

Whether your list is at zero, sitting untouched, or already growing, this episode will help you create a simple, sustainable plan you can actually stick with.

What You’ll Learn in This Episode

• Why social media is rented land – and email is owned
• How big brands use email marketing (and how small businesses can do the same)
• Why newsletters work best when they’re treated like a real product
• What email marketing will look like in 2026
• The six biggest email trends shaping the future
• How to personalize emails without becoming a data expert
• Why replies matter more than open rates
• How AI can support your voice without replacing it
• Simple email strategies you can start this week

Email Marketing in 2026: What’s Changing

• Hyper-personalization using tags, segments, and opt-ins
• AI and automation used as a support tool, not a replacement
• Privacy and permission-based marketing becoming more important than ever
• The newsletter renaissance – less marketing voice, more human voice
• Email as the hub connecting your podcast, blog, Instagram, Pinterest, and offers

Six Practical Email Strategies You Can Start This Week

1. Treat your email list like a garden – plant seeds and pull weeds
2. Use simple segmentation without overwhelm
3. Set up a welcome sequence that builds trust
4. Befriend AI and use it as an assistant
5. Design emails for mobile readers first
6. Optimize for replies, not perfection

Tools Mentioned

• Flodesk – my go-to email marketing platform for designers, creatives, and service providers
• Canva
• Showit
• ChatGPT

Final Thoughts

If your entire marketing strategy lives on social media, this episode is your sign to rethink that. Email marketing isn’t about doing more – it’s about building something that lasts.

Start small. Pick one thing. Write one email. Set up one opt-in. Progress will always beat perfection.

👉 Explore my services & resources: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

If you’ve ever thought, “I missed my shot,” this one’s for you. Today I’m calling out the myth that success has an expiration date and showing you why your 30s and 40s are actually your superpower. I share how I launched my first business at 35, scaled it, sold it, and then started One Wild Brand at 38 – with more clarity, boundaries, and alignment than ever.

We’ll talk about late-bloomer examples, why experience beats hustle culture, and how to start a business or podcast without getting stuck in perfection. Spoiler: there’s always room for the version only you can build.

What You’ll Hear

• Why “too late” is a lie – and who benefits from you believing it
• How starting later gives you clarity, confidence, and stronger boundaries
• The 30-second mindset shift to get moving today
• Why podcasting is still wide open – and exactly how to begin
• The “toolbox” exercise to surface the skills and stories you already have

Timestamps

• 06:00 – Life lately: birthday, family, and perspective
• 08:30 – Today’s topic: the myth of “too late”
• 10:30 – Late-bloomer truth: wisdom, boundaries, and audience fit
• 12:10 – Examples: Vera Wang at 40, Martha Stewart at 41
• 15:00 – From scaling to selling – and why I built differently this time
• 18:00 – Alignment over hustle – designing work that fits real life
• 20:00 – You’re not starting from scratch – you’re starting from experience
• 23:00 – Podcasting isn’t “too saturated” – here’s the data and the plan
• 26:00 – There’s always room when you do something different – niche stories
• 33:00 – What starting later gives you: clarity, resilience, focus
• 37:00 – “Is school too late?” A 30-year career perspective
• 40:00 – Takeaways + your next right step

Resources

• Free guide: How to Start a Podcast in 6 Steps → Download here
• My episode on podcast tools & workflow → Listen here
• Check out my companion blog post: Read here

Keep the convo going

Loved this? Share it with a friend who needs the pep talk. Tag me with your biggest takeaway and the one step you’re taking this week. And if this episode helped, a quick rating or review helps other women find it. 💛

👉 Explore my services & resources: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

Building businesses while raising babies isn’t a Pinterest-perfect feed. It’s yogurt spills on new sneakers, colicky nights, and figuring out how to keep moving forward when the “work during naps” advice doesn’t cut it. In this episode, I get real about what it looked like to grow (and sell) my first company while becoming a mom – and what it looks like now, building One Wild Brand with a toddler and a newborn.

Whether you’re a fellow mompreneur or just curious how anyone juggles both, you’ll walk away with perspective, encouragement, and a few strategies that made the hard days survivable (and the good days worth celebrating).

What You’ll Learn in This Episode

• Why I chose to start a business while pregnant (and what fueled my “why”)
• A day-in-the-life of running a company with a newborn and toddler
• The role of support systems – from family to outsourcing help
• Why I sold my first business before baby #2 (and how that opened the door to One Wild Brand)
• The truth behind “work while the baby naps”
• How I’m building differently now – vision boards, planners, and outsourcing
• Why celebrating micro-wins matters just as much as hitting the big ones

Resources & Mentions

• Flodesk – my go-to email platform for opt-ins and automated sequences
• The Pink Stuff Spray – my new best friend for toddler messes
• Paper Planner + Vision Board – my non-negotiables for staying anchored

Links & Next Steps

• 🎧 Listen to Episode 1: My Origin Story if you want the full backstory
• ✨ Ready for a website that feels like you? Work with me at One Wild Brand
• 📩 Get my free Podcast Starter Guide if launching your own show is on your vision board

👉 Explore my services & resources: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand