Join Ashley as she speaks with Dan "Danchez" Sanchez, marketing leader and host of the AI Driven Marketer podcast, on how AI is reshaping the role of marketers and why creativity, thought leadership, and human wisdom matter more than ever. They dive into common AI misuse, how to train teams to use it well, and what marketing careers and teams are likely to look like in the next decade.

Join Ashley as she speaks with Khrista Boster, Chief Marketing Officer at Woodlawn Health, on why so many hospital social media strategies fall flat and how rural hospitals can build trust through human, story-driven content. Together they unpack Khrista's "baby of the month" campaign, getting buy-in from leadership and frontline staff, and turning compliance-heavy environments into powerful engines for authentic patient connection.

In this episode, Ashley Monk discusses the paradox of outsourcing growth in marketing. She emphasizes that while agencies can assist in achieving growth, the core belief, ownership, and transformation must come from within the organization. The conversation explores the importance of clear expectations, the role of belief in driving growth, and the distinction between renting tactics and achieving true transformation. Ashley provides actionable strategies for organizations to effectively partner with agencies while maintaining ownership of their growth outcomes.

Takeaways

• You can't fully outsource growth; it requires internal belief.
• Partnerships thrive on clear expectations and outcomes.
• Belief in a vision is crucial for growth.
• Outsourcing ownership can lead to relinquishing outcomes.
• Tactics can be rented, but transformation is unique to the organization.
• Growth requires time, consistency, and monitoring.
• Understanding the 'why' behind growth goals is essential.
• Sharing outcomes with partners fosters collaboration.
• Creating reasonable expectations is key to successful partnerships.
• Growth is a journey that involves course correction and alignment.