Operation Med Spa cover art

Operation Med Spa

Operation Med Spa

Written by: Alpha Aesthetics Partners
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About this listen

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.2024 Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 023: The 5 Traits of Top Providers
    Jan 13 2026

    In this episode of Operation Med Spa, Rebekah and Janelle break down the five traits they have seen consistently shape the most successful providers in the industry. With over 30 years of combined experience working alongside hundreds of clinicians, they share real world insight into why some providers become fully booked rock stars while others struggle to grow.

    They explore what it really means to be humble, hungry, honest, ethical, and confident, and how these traits show up in day to day practice. From how providers treat their front desk teams to how they approach consultations, numbers, and patient expectations, the conversation highlights behaviors that build trust, loyalty, and long term demand.

    This episode is packed with practical perspective for injectors, estheticians, and practice owners who want to elevate performance, strengthen culture, and create sustainable growth without compromising integrity.

    LEARN MORE AND JOIN THE ALPHA COMMUNITY:


    https://www.partnerwithalpha.com/

    FOLLOW OPERATION MED SPA:


    https://www.instagram.com/operationmedspa/

    FOLLOW ALPHA AESTHETICS PARTNERS:


    https://www.instagram.com/partnerwithalpha/


    https://www.linkedin.com/company/alpha-aesthetics-partners/

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    26 mins
  • 022: Our Med Spa Origin Story
    Dec 30 2025

    Rebekah and Janelle take a trip down memory lane and share how they "grew up" in the med spa world, starting at the front desk of a tiny two location practice and working their way into multi clinic leadership. They talk about the early days of paper charts, grassroots marketing, and doing whatever it took to get patients in the door, long before digital ads did the heavy lifting.

    Along the way, they break down the habits that moved their careers forward, from staying curious and joining every training to asking better questions and solving problems instead of just spotting them. They also share how great mentors, tough feedback, and safe leadership made all the difference.

    Whether you are at the front desk, managing a busy clinic, or dreaming about your next role, this episode gives you a clear roadmap for growth, leadership, and a career you love in aesthetics.

    LEARN MORE AND JOIN THE ALPHA COMMUNITY:


    https://www.partnerwithalpha.com/

    FOLLOW OPERATION MED SPA:


    https://www.instagram.com/operationmedspa/

    FOLLOW ALPHA AESTHETICS PARTNERS:


    https://www.instagram.com/partnerwithalpha/


    https://www.linkedin.com/company/alpha-aesthetics-partners/

    Show More Show Less
    19 mins
  • 021: Turning 2026 Into a Strategy, Not a Surprise
    Dec 16 2025

    Rebekah and Janelle are looking ahead and getting real about how to build a smart, intentional plan for 2026. Instead of letting the year happen to you, they walk through how to learn from 2025, set clear revenue goals, and anchor everything to a few big priorities that actually move the needle.

    They break down how to forecast by provider, why revenue per hour and utilization matter, and how PTO, schedule changes, and new hires affect your numbers more than you think. The conversation covers pricing analysis, CapEx decisions, and why training and development must be baked into the plan, not added as an afterthought.

    Finally, they talk about people. From identifying who is ready for more to spotting who may be phasing out, they show how a solid people plan is just as important as any spreadsheet if you want 2026 to work in your favor.

    LEARN MORE AND JOIN THE ALPHA COMMUNITY:


    https://www.partnerwithalpha.com/

    FOLLOW OPERATION MED SPA:


    https://www.instagram.com/operationmedspa/

    FOLLOW ALPHA AESTHETICS PARTNERS:


    https://www.instagram.com/partnerwithalpha/


    https://www.linkedin.com/company/alpha-aesthetics-partners/

    Show More Show Less
    18 mins
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