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Opinion Science

Opinion Science

Written by: Andy Luttrell
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A show about the psychology of opinions, where they come from, and how they change. Interviews with experts and deep dives into areas of research uncover the basic psychology of persuasion, communication, and public opinion. Hosted by social psychologist, Andy Luttrell.© 2026 Andrew Luttrell Science Social Sciences
Episodes
  • #116: Change Beliefs, Change Opinions? with Yamil Velez
    May 4 2026

    Yamil Velez is an assistant professor of political science at Columbia University, where he studies what makes political opinions hard to shift. He’s been using innovative new methods to test important ideas about how people arrive at their views and what it takes to change them. We talk about the relationship between beliefs and opinions, why correcting misinformation doesn’t necessarily move opinions, and what happens when persuasive messages are tailored to the specific reasons people hold their views.

    Yamil shares his work using large language models to generate personalized arguments, showing that people will update their beliefs pretty readily—but only some of those belief changes actually translate into attitude change. Along the way, we explore what this means for persuasion, polarization, and the future of using AI to study (and maybe influence) public opinion.

    For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

    Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

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    59 mins
  • #115: Raising Color-Conscious Kids with Sylvia Perry
    Apr 6 2026

    Sylvia Perry is a social psychologist and Associate Professor at Northwestern University, where she directs the Social Cognition and Social Identity Lab. She studies the psychological mechanisms that shape how people recognize and confront their own biases, as well as how those biases are transmitted across generations.

    We talk about her research on racial socialization, specifically focusing on how white parents navigate—or frequently avoid—conversations about race with their children. Sylvia shares insights from her research on facilitating parent-child discussions about race and racism. We discuss why color-conscious messaging is more effective than "colorblind" approaches at reducing children’s implicit biases and how addressing subtle microaggressions can be more impactful for a child’s development than discussing overt prejudice alone.

    Along the way, we explore the privilege underlying the freedom to opt out of these difficult conversations and offer practical takeaways for parents looking to foster empathy and a sense of fairness in their own homes.

    For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

    Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

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    1 hr
  • #114: Making Immigration Popular with Alex Kustov
    Mar 2 2026

    Alex Kustov studies public opinion about immigration—why it’s so durable, why it becomes so politically explosive, and what (if anything) can make it more popular. We talk about the surprisingly stable foundations of immigration attitudes, why only a small fraction of people are categorically opposed, and how partisanship shapes the debate. Alex also explains what he calls the “altruist’s dilemma”: why people who are genuinely altruistic can still be skeptical of immigration, and how policies that are demonstrably beneficial to receiving communities can shift that skepticism. Along the way, we explore what it would mean to design immigration policy not just to be good, but to be visibly and intuitively good to the public.

    Dr. Kustov's recent book is In Our Interest: How Democracies Can Make Immigration Popular. He also writes the Substack Popular By Design.

    The episode's introduction is from Episode 57: Media, Norms, and Social Change with Sohad Murrar.

    For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

    Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

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    1 hr and 7 mins
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