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Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven.

Adele shares how she has led global Marketing Ops teams through major shifts like funnel redesigns, go-to-market evolution, and operational transformations.

She opens up about the challenges of driving technical change while keeping the engine running, the importance of transparency in distributed teams, and the real limits of frameworks like Agile.

The conversation covers how to lead change without disrupting execution, communicate with executive stakeholders, and create a growth path for your team in a high-pressure environment. If you are in the middle of building or rebuilding a Marketing Ops function, this one will hit close to home.

What you will learn:
• How to manage run versus change in Marketing Ops
• Why transparency matters more in global teams
• When Agile helps and when it gets in the way
• The risks of layering transformation on top of BAU
• Tips for earning leadership buy-in
• How to help your team grow during times of flux

Be sure to subscribe, rate, and review Ops Cast. Join the community at MarketingOps.com for more conversations like this.

Episode Brought to You By MO Pros
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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode of Ops Cast, we dig into what it really takes to build demand generation and revenue marketing capability inside a large enterprise organization.

Michael Hartmann is joined by Rachel Roundy, Product Marketing Lead for AI at Snowflake. Before Snowflake, Rachel spent more than four years inside a legacy enterprise technology company, where she helped lead a cross-functional tiger team tasked with building modern demand generation and revenue marketing capabilities at scale.

This conversation explores the reality of enterprise marketing, where strategy and execution often live far apart, tech stacks are outdated, ownership is fragmented, and meaningful change must happen without direct authority.

Rachel shares what it was like working inside systems that felt frozen in time, uncovering unused or partially implemented tools, and compensating for missing fundamentals like attribution and source tracking through manual processes and spreadsheets.

You will hear how marketing and operations teams often struggle to understand each other’s worlds, why that gap persists in large organizations, and what happens when those two sides finally align.

Topics covered include:
• Building demand generation inside large enterprises
• Leading cross-functional change without formal authority
• The gap between marketing strategy and operational execution
• Working around outdated or underutilized tech stacks
• Lessons from enterprise transformation efforts
• How marketers and ops teams can become better partners

This episode is especially relevant for Marketing Ops, Demand Gen, and Revenue Marketing leaders working inside complex, legacy organizations who are trying to modernize systems, processes, and mindsets.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake.

Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder and CEO of AccountAim. Josh brings a business operations perspective to reporting and analytics, working closely with leadership teams to identify which numbers actually matter and how to use them to make better decisions.

This conversation focuses on the shift from reporting activity to driving action. Josh shares why many teams produce technically impressive metrics that fail to influence leadership, and how Ops professionals can reframe data in a way that connects directly to revenue, profitability, and how the business truly makes money.

You will hear Josh break down which metrics executives care about most, including financial measures like LTV and CAC, how those metrics change as companies mature, and why explainability often matters more than precision.

The group also discusses how Ops teams can decide when data is “good enough” to act on, how to prepare for executive conversations beyond pulling numbers, and the common mistakes teams make when data is presented without context.

This episode is especially relevant for Marketing Ops, RevOps, and BizOps professionals who want to move from being seen as report builders to trusted business advisors.

Topics covered include:
• The gap between reporting and decision-making
• Metrics that matter most to executives
• Financial literacy for Ops leaders
• Explainability versus complexity in analytics
• Communicating data in a way that drives action

Make sure to watch this episode if you want to better align your reporting with business outcomes and elevate the impact of your Ops work.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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