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Optimize to Monetize

Optimize to Monetize

Written by: Michelle Fernandez
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Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start monetizing with more ease and less overwhelm?


Welcome to Optimize to Monetize™, the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that actually work.



Hosted by Michelle Fernandez, marketing strategist, funnel expert, and creator of the 1% Conversion Effect™, this show is your behind-the-scenes look at what truly moves the needle in modern marketing. Michelle is your trusted guide on a journey to simplify, refine, and upgrade every part of your business, from your backend systems to your visibility strategy, your conversion flow to your CEO mindset.


Each episode breaks down what’s working right now in marketing, funnels, traffic, automation, and leadership so you can scale with strategy and sanity. You’ll discover how to rely on data instead of doubt, create consistency without chaos, and build momentum one small, intentional shift at a time.



Get ready to learn how to:

  • Build scalable funnels that convert with confidence
  • Attract steady traffic without living on social media
  • Simplify your systems and automate with purpose
  • Strengthen your customer journey from discovery to referral
  • Lead like the CEO your business needs
  • Embrace the 1% shifts that create long-term profit and peace



Michelle brings years of experience working behind the scenes in 6-, 7-, and 8-figure companies. She’s managed hundreds of launches, optimized buyer journeys, and tracked the data that drives real growth, and now she’s bringing those strategies straight to you.


Optimize to Monetize™ is the evolved version of The Traffic & Conversions Show, reflecting a deeper mission: to help you optimize what matters most so you can finally monetize what you’ve worked so hard to build. It’s not about following trends. It’s about strategy, sustainability, and scaling a business that supports your lifestyle and legacy.



If you’re ready to trade burnout for balance, hustle for harmony, and confusion for clarity, this is your next-level playbook. Because when strategy meets soul, systems create freedom, and every 1% shift compounds into unstoppable growth, you don’t just build a business. You build a legacy.



🎧 Tune in weekly for marketing insights, funnel fixes, mindset shifts, and practical strategies that help you grow your business smarter, not harder.



It’s time to optimize everything that matters… so you can monetize what matters most.

© 2026 Optimize to Monetize Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Tax Strategy for Women Entrepreneurs: Keep More Cash, Reduce Stress, and Scale Confidently (with Kimberly Tara, CPA)

    Tax Strategy for Women Entrepreneurs: Keep More Cash, Reduce Stress, and Scale Confidently (with Kimberly Tara, CPA)
    Jan 19 2026

    If finances feel like the least fun part of your business but you know they matter, this episode will change how you approach them.

    Kimberly Tara is a CPA and the go to guide for women entrepreneurs who want to stop guessing, stop avoiding their numbers, and start running their business like an actual CEO. We talk tax strategy, write off myths, S corp truth, and the real reason you cannot wait until “tax time” to get serious about your finances.

    This is not about becoming a spreadsheet person. It’s about keeping more of what you already work so hard to make.

    Let's Grow Your Business Together!


    Connect with Kimberly

    Website: taracpafirm.com
    Instagram: @kimberlytaracpa (she loves voice DMs)


    Ready to Scale Without the Tech Overwhelm?

    You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

    Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

    Leave a Review or Share Your Thoughts

    If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!


    CONNECT WITH MICHELLE:

    Instagram: @themichellefernandez
    Website:     themichellefernandez.com
    Show More Show Less
    48 mins
  • Why Most Coaches Struggle to Keep Clients Engaged (And How to Fix It)

    Why Most Coaches Struggle to Keep Clients Engaged (And How to Fix It)
    Jan 12 2026

    Struggling with client engagement in your coaching program?

    In this episode of Optimize to Monetize, Michelle breaks down why so many coaches lose client momentum after the initial excitement fades and what actually keeps clients engaged long term.

    You’ll learn why motivation isn’t enough, how overwhelm quietly kills results, and the simple WOW framework that helps coaches improve client retention, outcomes, referrals, and repeat sales without adding more work.

    If you want clients who show up, do the work, and get real transformation, this episode will change how you think about engagement.

    Listen now and start building momentum that lasts.


    Ready to Scale Without the Tech Overwhelm?

    You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

    Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

    Leave a Review or Share Your Thoughts

    If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!


    CONNECT WITH MICHELLE:

    Instagram: @themichellefernandez
    Website:     themichellefernandez.com
    Show More Show Less
    13 mins
  • Mastering Video Marketing: How to Use Video to Grow and Stand Out On Any Platform with Keenya Kelly

    Mastering Video Marketing: How to Use Video to Grow and Stand Out On Any Platform with Keenya Kelly
    Jan 5 2026

    If video feels like a lot… this episode is going to calm your nervous system.

    I’m joined by Keenya Kelly, the TikTok Queen, to talk about how to actually use video to grow your brand across TikTok, Instagram, Facebook, YouTube Shorts, and beyond, without overthinking every post or burning yourself out.

    We’re breaking down simple systems, smart content tweaks, and the small shifts that create the 1% Effect when it comes to visibility and sales.

    In This Episode, We Cover

    • How Keenya’s journey into video marketing led to massive brand growth
    • Why confidence on camera comes after you start — not before
    • A simple way to create content even when you “don’t know what to say”
    • Why posting every day doesn’t work if the content is off
    • How hooks, engagement, and clear CTAs change everything
    • The B roll system that makes content creation easier
    • How to repurpose one video across multiple platforms
    • What authentic really means (and what you don’t need to share)

    This isn’t about going viral.
    It’s about showing up consistently, building visibility, and stacking small wins that compound over time.

    Connect with Keenya Kelly
    Website: keenyakelly.com
    Membership: Invisible to Influential

    Ready to Scale Without the Tech Overwhelm?

    You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

    Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

    Leave a Review or Share Your Thoughts

    If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!


    CONNECT WITH MICHELLE:

    Instagram: @themichellefernandez
    Website:     themichellefernandez.com
    Show More Show Less
    34 mins
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