Optimized, A Performance Marketing Podcast by BMG360 cover art

Optimized, A Performance Marketing Podcast by BMG360

Optimized, A Performance Marketing Podcast by BMG360

Written by: Claire McCue
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About this listen

Welcome to Optimized, the Performance Marketing Podcast, where we dive deep into the world of performance marketing and lead generation across all digital and traditional marketing channels. Join us as we engage with experts from BMG360 and our colleagues and clients to explore the latest trends, strategies, and insights that drive success in B2B, B2C, and D2C markets.


In each episode, we cover a range of topics, including

  • Creative strategies that captivate and convert
  • Advanced marketing intelligence and analytics
  • Best practices for optimizing campaigns across various platforms


Our discussions are designed to empower brands to achieve their demand generation goals and maximize their marketing ROI. Tune in to stay ahead of the curve and demand more from your marketing efforts.


More about BMG360: We are a full-service performance marketing company that combines 20+ years of classic direct-response advertising with specialized digital performance marketing to empower brands to achieve their demand generation goals. We empower brands to demand more. Learn more at www.bmg360.com.


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Claire McCue Economics Marketing Marketing & Sales Politics & Government
Episodes
  • The Optimized Podcast: Hooked on TikTok - How TikTok is Changing the Ad Game

    The Optimized Podcast: Hooked on TikTok - How TikTok is Changing the Ad Game
    Oct 17 2024

    Summary


    In this episode of the Optimized Podcast, hosts Ty and Mo discuss the transformative impact of TikTok on digital advertising with Nikki Henning, VP of Performance Marketing and Creative Strategy at BMG360. They explore TikTok's unique engagement metrics, the importance of authenticity and user-generated content (UGC), and the evolving trends in content creation. The conversation also delves into the challenges of creative fatigue, the balance between trendy and evergreen content, and the role of AI in enhancing marketing strategies. The episode concludes with insights on effectively repurposing TikTok content across platforms and the significance of strong hooks in capturing audience attention.


    Takeaways:

    • TikTok has over 1.5 billion monthly active users.
    • Authenticity is crucial for engagement on TikTok.
    • User-generated content (UGC) feels more real and relatable.
    • Long-form content is gaining traction on TikTok.
    • Creative fatigue is a significant challenge for advertisers.
    • AI can enhance creative processes but should not replace human input.
    • Repurposing TikTok content for other platforms can be effective.
    • Strong hooks are essential for capturing attention quickly.
    • Balancing brand image with performance marketing is key.
    • Testing new content frequently is necessary to combat creative fatigue.

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    40 mins
  • How Media Disruptions Impact Performance Marketing and Ad Strategies (Episode 1)

    How Media Disruptions Impact Performance Marketing and Ad Strategies (Episode 1)
    Aug 15 2024

    Welcome to the debut episode of Optimized, a Performance Marketing Podcast by BMG360, where hosts Ty and Mo, alongside media experts from Social (Brad Klein, Senior Director of Paid Social), Search (Ron Rosano, Senior Director of Paid Search), and TV/Audio (Rochelle Starr, SVP of Media & Strategy), delve into the impact of major events like the 2024 presidential election, weather events, and the Olympics on performance marketing strategies.


    As digital platforms such as Reddit and TikTok rise as new "reality TV," advertisers must prepare for a trickle-down effect in local markets. The consensus is clear: multidimensional media plans with safety nets are essential.


    The discussion highlights shifts in media consumption from live broadcasts to online content, with successful strategies including Olympic-adjacent content and tailored, platform-specific creative approaches. In this high-stakes environment, timeliness and relevance are crucial for capturing attention and keeping campaigns on track.


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    38 mins
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