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Optometrists Building Empires

Optometrists Building Empires

Written by: Ankit Patel
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Welcome to Optometrists Building Empires! Each week, host Ankit Patel, explores the journey of practice ownership and leadership in optometry with some of the top minds in his field. This show is sponsored by My Business Care Team: We help increase revenue, reduce costs, and reduce staffing headaches. Let's build your empire together!2024 Ringmaster Conversational Marketing Careers Economics Personal Success
Episodes
  • Gina Wesley, OD: The Private-Pay Playbook Behind Complete Eye Care of Medina

    Gina Wesley, OD: The Private-Pay Playbook Behind Complete Eye Care of Medina
    Jul 2 2026

    Dr. Gina Wesley cold-started Complete Eye Care of Medina in 2008 and built the practice around a clear point of view: design the care experience instead of copying the default. In this episode, she talks with Ankit about early daily disposable contact lens adoption, choosing the right partners, and why she moved away from low-value vision plans. She also explains how an idea from her own dentist inspired an in-house membership plan that reduced admin drag and gave private-pay exams a clearer value story.
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    36 mins
  • Building 9 Rural Optometry Offices with Mike Herrera

    Building 9 Rural Optometry Offices with Mike Herrera
    Jun 25 2026
    Mike Herrera came from the defense industry with no optometry background and built Vision Now! into nine rural practices across Colorado, with about half using tele-optometry. He talks with Ankit Patel about hiring experienced people, margin pressure as a group grows, rural access, and running an eye care group like a program manager. Sponsored by My Business Care Team. https://mybcat.com
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    30 mins
  • The Warm Start - Dr. Bethany Fishbein - Optometrists Building Empires - Episode # 098

    The Warm Start - Dr. Bethany Fishbein - Optometrists Building Empires - Episode # 098
    Jun 18 2026
    Dr. Bethany Fishbein returns to Optometrists Building Empires for a deep dive on warm starts — the middle path between a cold-start build and a full practice acquisition. She walks through how to spot a warm start, how to value one, and what to look for inside the doors before you sign. We close with our top tips for what makes warm starts succeed or fail. Bethany is the founder of Leaders of Vision and co-owner of three optometry practices. Sponsored by My Business Care Team — helping your practice increase revenues, reduce costs, and reduce staffing headaches. https://mybcat.com
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    46 mins
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