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Outfitter Pros Podcast

Outfitter Pros Podcast

Written by: Outfitter Pros Podcast
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We are the Outfitter Pros Podcast! We are here to share the stories of the best outfitter businesses in North America. Anyone can be an outdoor enthusiast, but what sets these people apart is that they’ve turned their passion into a profession by opening up their own business and doing it well! They do so much more than just sell gear and provide trips - they create jobs for other enthusiasts, provide well-worn advice, and have become part of the fabric of our unique outdoor culture. We hope you enjoy getting to know them as much as we do!Outfitter Pros Podcast Economics Leadership Management & Leadership
Episodes
  • 3 Marketing Myths Outfitters Need to Stop Believing

    3 Marketing Myths Outfitters Need to Stop Believing
    Jun 27 2025

    Are outdated marketing myths holding your outfitting business back? Today, we’re debunking three common misconceptions that keep Outfitters stuck: marketing doesn’t have to break the bank, targeting everyone means attracting no one, and relying solely on social media won’t fill your calendar. Tune in, learn what really works, and discover one practical step to boost your bookings immediately.
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    5 mins
  • What Your Customers Really Want From Your Business

    What Your Customers Really Want From Your Business
    Jun 25 2025

    Do you truly understand what drives your customers to book trips? Spoiler alert: it’s not just the size of the fish or intensity of the rapids! In today’s episode, discover the real reasons customers choose you, how to align your marketing to match their actual desires, and why personable guides and clear expectations can transform your business. Plus, get a quick actionable tip to immediately upgrade your messaging.
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    6 mins
  • Marketing on Hope: Why It’s a Terrible Marketing Strategy

    Marketing on Hope: Why It’s a Terrible Marketing Strategy
    Jun 23 2025

    Ever caught yourself hoping your website magically draws customers, or that one Facebook post somehow fills your calendar? Hope feels good—but it won’t grow your outfitting business. In this episode, discover why “hopes and dreams” fall short and how shifting to strategic marketing plans and practical systems can reliably fill your trips and boost your profits. Stop hoping and start acting—let’s make your business thrive.
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    7 mins
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