Lisanne Murphy speaks with Aaron Robbins, co-founder of Intrinsic First and creator of Proactor, a role-play software built for leadership development. Aaron shares his journey from mechanical engineering into leadership roles, his deep interest in motivation theory, and how these experiences led to the creation of Proactor. The conversation highlights why consistent practice is critical in leadership training, along with real-world insights into the sales and marketing challenges faced by tech-driven solutions.

Keywords

Marketing Matrix, Aaron Robbins, Intrinsic First, Proactor, leadership development, motivation theory, role-play software, sales challenges, tech industry, practice in training

Takeaways

• Aaron Robbins transitioned from mechanical engineering to leadership roles.
• Proactor is a role-play software for leadership development.
• Motivation theory is foundational to Aaron's work.
• Practice is crucial in leadership training.
• Sales and marketing are challenging in the tech industry.
• Intrinsic First aims to improve workplace environments.
• AI accelerates capabilities in software development.
• Aaron values practice and feedback in learning.
• Proactor offers universal leadership training frameworks.
• Aaron balances multiple roles and projects.

Chapters

• 00:00:01 Introduction to Aaron Robbins
• 00:00:26 Aaron's Journey to Leadership
• 00:00:49 The Development of Proactor
• 00:02:30 Challenges in Sales and Marketing
• 00:03:00 The Role of Practice in Leadership
• 00:03:30 Balancing Multiple Roles
  

FOLLOW AARON!

https://intrinsicfirst.com; https://proactr.com
https://www.linkedin.com/company/proactr
https://www.linkedin.com/company/intrinsic-first

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

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➤ An increase in sales and revenue within the first 90 days of working together.

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➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

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✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

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