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Owning the Outcome

Owning the Outcome

Written by: HubSpot
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Owning the Outcome is a podcast about the bold bets, hard lessons, and breakthrough moments that define success in the HubSpot ecosystem. Hosted by Sarah McDevitt, HubSpot’s Sr. Director of Partner Strategy, each episode dives into real conversations with the leaders rewriting the rules in an AI-first world—and owning their share of a $30B opportunity along the way. Economics Leadership Management Management & Leadership
Episodes
  • HubSpot’s New Chief Product & Tech Officer on Building What Matters
    Jan 20 2026
    Listen in to this special episode of Owning the Outcome, as Sarah dives into product strategy and customer value in the AI era with HubSpot’s new Chief Product & Technology Officer, Duncan Lennox. Duncan brings decades of experience as a founder, product leader, and builder through multiple technology shifts—from the early days of SaaS to today’s AI era—and a relentless focus on solving for the customer. In this episode, you’ll hear: Duncan's journey from growing up in a small family business to founding his own companies to leading product and technology for global enterprises How AI is raising the bar for product expectations—and why trust and quality matter more than ever Where HubSpot's partners play—and where the ecosystem opportunity lives in the AI era How HubSpot is thinking about platform extensibility, unified data, and innovation with partners Duncan's leadership philosophy and guiding teams with clarity and consistency through rapid technology shifts It’s an energizing look at where HubSpot is headed—and why the best is still ahead. Partners, listen in and don't forget to join us for Ecosystem Kickoff (February 23 and 24)—check your inbox for details.
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    32 mins
  • Season Finale: HubSpot Executives on Growth, Data, and the Partner Opportunity
    Oct 1 2025
    We’re closing out the season with two of HubSpot’s top leaders—Karen Ng, EVP of Product, and Angela O’Dowd VP of the Global Partner Ecosystem— to share their takeaways and what's ahead for partners. We'll cover: Why HubSpot believes partners will lead the AI transformation The AI-Ready Partner Playbook in action: Where leaders are already generating 20% of revenue from AI services, and what’s holding others back Pricing in the AI era: Why outcome-based and hybrid models might replace billable hours Unified data as the unlock: How Data Hub and Smart CRM help partners move customers from experimenting to ROI Upmarket expansion: Why the partner ecosystem is what makes HubSpot easy, fast, and unified for enterprise customers The builder profile: How the next wave of partners will act as both app builders and service providers The human edge: what Karen and Angie say AI can never replace—and why leadership in this era must remain profoundly human It's been an amazing season filled with stories on how partners—big and small—are leading in this AI-shift to deliver outcomes for customers. We'll see you in 2026 for more Owning the Outcome!
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    21 mins
  • Transformation Tips from Bright Digital’s Head of AI & Innovation
    Sep 24 2025
    This episode is all about tactics and customer value. Join Sarah and Aimane Ben M Hand, head of AI & Innovation at Bright Digital, for a packed 20 minutes on how to build a relentlessly innovative AI-first culture within your business and how to deliver AI outcomes for customers, even when trust has been eroded in the past. You'll learn: How to drive AI adoption internally: Bright Digital’s playbook for building an AI-first mindset and scaling team innovation fast. What to do when AI projects fail: Why 62% of mid-market companies struggle with early adoption, and how to reset the strategy. Relational intelligence in practice: Why human connection and trust are more critical than ever in an AI-driven world. Bright Digital’s AI service mix: From strategy and governance to hands-on agent workflows that boost client outcomes. Practical frameworks for ROI: How to evaluate tools without falling into FOMO and build a realistic path to return on investment. Consider this your step-by-step guide on moving beyond hype, building trust, and delivering measurable AI outcomes.
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    25 mins
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