In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest, Stacia Doss from Glassdoor, as they dive deep into the current job market’s complexities and provide actionable advice for job seekers.

In this episode, they discuss effective job search strategies, the importance of networking, leveraging AI, and how to stand out in a crowded field. This follows the discussion on the last episode about skills pros need to succeed in a PR career.

They also touch on mental health aspects of job searching and the value of maintaining professional connections.

Whether you’re in PR, comms, or any other industry, these insights and tips are designed to help you navigate your job search more effectively.

00:00 Welcome and Introduction

00:31 Guest Introduction and Background

01:34 Current Job Market Challenges

02:47 Statistics and Trends in Job Listings

04:59 Impact of AI on Job Market

12:19 Application Process Frustrations

16:25 Exploring the Hidden Job Market

20:08 Networking and Building Connections

23:04 Leveraging LinkedIn for Job Search

33:39 Enhancing Skills and Upskilling

35:11 Weekly AI Learning Routine

36:34 Free Resources for PR and Comms Pros

38:27 Networking and Weak Ties

39:28 Informational Interviews and Follow-ups

42:34 Virtual Coffee Chats and Professional Organizations

45:04 Staying in Touch with Your Network

48:06 Mental Health and Community Support

52:04 Researching Companies and Job Markets

53:17 Organizing Your Job Search

58:57 Final Thoughts and Resources

Show notes:

Follow Stacia Doss on LinkedIn: https://www.linkedin.com/in/staciadoss/

Stacia’s article on which the episode is based: https://www.glassdoor.com/blog/beyond-online-applications-job-search/

The Lonely Office podcast: https://www.glassdoor.com/Community/the-lonely-office

Glassdoor’s blog with more tips and advice for job hunters: https://www.glassdoor.com/blog/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.

In this episode of PR Explored, host Michelle Garrett interviews Kristina Markos, an associate professor and co-founder of GenSpark Solutions.

They discuss the significance of soft skills such as listening, presenting, collaboration, and curiosity in public relations. Kristina shares her varied background in agency work and academia, emphasizing the transition needs between generations in the workplace.

They address the importance of effective presentation skills, the need to ask questions, and the impact of AI on communication roles.

The episode highlights the evolving PR landscape and the exciting opportunities for emerging professionals in the field.

00:00 Introduction and Guest Welcome

00:50 Guest Background and Experience

02:03 Importance of Soft Skills in PR

03:28 Predictions and Essential Skills

05:04 Teaching Communication Skills

09:42 Presentation Skills and Their Importance

15:38 Collaboration and Intergenerational Communication

30:37 The Impact of Short Attention Spans

31:15 The Importance of Asking Questions

32:36 PR Professionals and Journalism Training

36:32 Understanding Organizational Dynamics

43:08 The Role of Writing in PR

49:52 Listening and Perspective Taking

53:47 The Exciting Future of PR

58:06 Conclusion and Final Thoughts

Show notes:

Kristina Markos on LinkedIn: https://www.linkedin.com/in/kristinamarkos/

GenSpark Solutions: https://www.thinknovl.com/genspark

PR Club Prediction Post with Kristina's thoughts that sparked the idea for the topic: https://prclub.org/tips-from-the-board-its-prediction-time

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.

Public speaking is a powerful way for thought leaders to stand out from the crowd.

How can PR pros and communicators leverage speaking opportunities to help clients get more visibility for themselves and their brands? In this episode of PR Explored I talked with guest Tricia Richards-Service, founder of I Need a Speaker, which helps organizations and event planners find the right speaker for their events.

Overview:

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes Tricia Richard Service, founder of I Need a Speaker, to discuss how public speaking can enhance public relations efforts.

The conversation delves into the creation and benefits of I Need a Speaker, guidelines for effective public speaking, and how organizations can strategically utilize speakers to boost their PR programs.

Tricia offers practical tips for potential speakers, including the importance of practice, clear messaging, and working closely with communications teams. The episode also covers advice for organizations seeking speakers and the value of compensating speakers appropriately.

00:00 Introduction and Guest Welcome

00:31 The Birth of ‘I Need a Speaker’

01:16 How ‘I Need a Speaker’ Works

02:19 The Value of Diverse Speakers

04:12 Public Speaking and PR Programs

07:06 Maximizing Speaking Opportunities

11:37 Choosing the Right Events

23:32 The Importance of Practice and Feedback

29:05 Overcoming Public Speaking Anxiety

29:49 The Importance of Preparation

30:12 Avoiding Off-the-Cuff Remarks

33:22 Handling Media Interviews

36:13 Engaging with Your Comms Team

40:05 Advice for Event Planners

46:11 Speaker Compensation and Expectations

49:46 Final Thoughts and Resources

Show notes:

I Need a Speaker: https://www.ineedaspeaker.com/

Tricia Richard-Service on LinkedIn: https://www.linkedin.com/in/triciarichardsservicephd/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.