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PR LIKE A BOSS!

PR LIKE A BOSS!

Written by: Patrizia Galeota
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 The “PR LIKE A BOSS!” Podcast is a place where international PR Specialist Patrizia Galeota chats with industry leaders (including PR Experts, Journalists and Brand Founders) about PR strategies, media wins, and lessons learned. Each episode will be a fun and insightful 20 minute interview - short sharp and to the point, packed with interesting and valuable nuggets of information for brands and experts that are looking to boost their media visibility and credibility.

Hosted on Acast. See acast.com/privacy for more information.

Patrizia Galeota Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Sleeping Well Is a Power Move

    Sleeping Well Is a Power Move
    Dec 19 2025
    If you’ve ever lain awake at 3am wondering why your brain suddenly wants to replay your entire life… this episode was for you!On the latest episode of PR LIKE A BOSS!, I sat down with Hayley Dawes, founder of Dreem Distillery, the award-winning luxury sleep brand redefining what it really means to rest well. What unfolded was a refreshingly honest conversation about insomnia, storytelling, founder-led brands and why shouting louder is never the PR answerHayley shared how her decade-long struggle with insomnia began at a time when sleep and mental health simply weren’t part of the wellness conversation. You didn’t talk about it, you cracked on, pretended you were fine and functioned on fumes.When she discovered broad-spectrum CBD and plant actives that genuinely transformed her sleep, she realised this wasn’t just a personal breakthrough, it was a solution countless people were silently craving. Dreem Distillery was born from that realisation, rooted in science, nervous system regulation and emotional storytelling people could actually relate to.While many brands focus solely on bedtime, Hayley explained that Dreem treats sleep as a day-long nervous system story. How you move, pause, breathe and regulate stress long before your head hits the pillow. That depth, paired with founder-led storytelling and high-performance formulations, is what truly sets the brand apartAnd yes, luxury matters. Not just how products smell or look, but how they work and how people feel when they use them.One of the biggest takeaways? Hayley’s most powerful media moment wasn’t planned, paid or pitched.It was Trinny Woodall, casually unpacking her suitcase on Instagram and YouTube, waving Dreem’s Night Drops and Bed Balm and telling her audience how much she relied on them for sleep and muscle tension. One authentic moment. One trusted voice. Huge impact!Proof, credibility and genuine love for a product will always outperform forced influencer noise.Founder-led brands win (even when it feels uncomfortable)Hayley admitted showing up as the face of the brand doesn’t always come naturally, but the data doesn’t lie. Founder-led content consistently outperforms polished brand posts because people connect to people, not packagingHer advice? Tell the truth, tell it emotionally and never underestimate the power of resonance over reach.In true PR LIKE A BOSS! style, we wrapped with Sleep Confessions: Founder Edition, from her mild rage at people who fall asleep in 90 seconds, to “evening admin” on her phone under the duvet and a beautifully uncluttered bedside table.Real life. No founder polish. Exactly how we like it.PR isn’t about shouting louder, it’s about telling the truth in a way that makes people feel something. Integrity, proof, emotional storytelling and founder visibility? That’s what cuts through.Brands & Experts Mentioned:Trinny London | Rob Rea (breathwork expert) | Julia Bradbury (author of Hack Yourself Healthy)Listen to the full episode nowShare it with someone who’s tired of being tiredPatz x!!!!GIVEAWAY ALERT!!! My friends at Dreem Distillery are providing the chance for ONE of my UK based listeners to win a full set of Dreem Distillery products and a Dreem Distillery Wellness Tote worth £460. Follow me (@pgaleota/ @prlikeaboss) and @dreem_distillery on Instagram and share today’s episode Reel tagging me in for a chance to enter. One lucky winner will be selected at random. Deadline: 10pm GMT Thursday 25th December 2025.Become Your Own PR Expert: Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.
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    25 mins
  • From Menopause at 19 to a Movement: How Nadia Hussain Built Hair Loving

    From Menopause at 19 to a Movement: How Nadia Hussain Built Hair Loving
    Dec 12 2025
    If you ever needed proof that resilience can grow something beautiful, look no further than Nadia Hussain, the powerhouse founder behind Hair Loving, the brand now splashed across QVC, Debenhams, Amazon and bathroom shelves everywhere.On this week’s episode of PR LIKE A BOSS!, we dove into a story that genuinely stopped me in my tracks, part jaw-dropper, part tear-jerker and all-around inspiring.While most of us at 19 were trying to survive university, Nadia was navigating something no teenager expects: early menopause, complete with hair loss and spiralling fear. On top of that, she was already living with Thalassemia, requiring monthly blood transfusions just to keep going.Confusing? Traumatic? Utterly overwhelming? Yup and Nadia talks about how much of that period is still hard to even think back to.The Spark That Became Hair LovingFast-forward through fertility treatment, motherhood and a blossoming career as a hair & makeup artist… and suddenly, things clicked. Hearing client after client whisper about menopausal hair loss brought her straight back to her own story and to the hair oil remedies her mum used to massage into her scalp. That was the lightbulb moment.How She Got the Brand EverywhereThere was no single “big break”. Instead, Nadia built her visibility brick by brick:Instagram in the early daysConsistent PR coverage in places like Forbes and Health & WellbeingTikTok creators shouting about her productsShowing up for panel talks, founder events and of course, QVC where she often sells out live on airHer biggest message? You are your brand’s PR. Show up, even on the days you don’t feel like it.One of the most refreshing parts of Hair Loving is its cast of real women. Not models, but everyday people with postpartum hair loss, PCOS, cancer treatment regrowth, MS, cerebral palsy and every hormonal shift life throws at them. Nadia wants her customers to see themselves, not airbrushed ideals.And yes, some of their most loyal community members started as simple reviewers on Trustpilot and Amazon, Nadia reaches out personally. That’s how deep the connection goes.Nadia admits she was always the girl who wanted to fit in, someone who kept her illness quiet, even from close friends. But launching Hair Loving meant showing up with her whole story. Vulnerability became her biggest PR tool.Her advice to founders:Be real, be different, be you and tell your story, even when it’s uncomfortable.Brands & Experts Mentioned: QVC | Debenhams | Amazon | Forbes | Health & Wellbeing Magazine | Trustpilot So, whether you’re a founder, someone navigating hair loss, or just a human who loves a comeback story this episode packs heart, humour, honesty and a whole lot of PR wisdom.Listen to the full episode of PR LIKE A BOSS! now and if Nadia’s story inspires you, share it with someone who needs a reminder that powerful things can grow from the toughest moments.Patz x!!!!GIVEAWAY ALERT!!! My friends at Hair Loving are providing the chance for ONE of my UK based listeners to win a Beauty Renewal Hair Conditioning Bundle for Hair Growth worth £42. Follow me (@pgaleota / @prlikeaboss) and @hairlovingco_ on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm GMT Thursday 18th December 2025.Become Your Own PR Expert: Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.
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    20 mins
  • From Bullsh*t to a Finger Up the Bum: Joely Sanderson Gets Real About Poo

    From Bullsh*t to a Finger Up the Bum: Joely Sanderson Gets Real About Poo
    Dec 5 2025

    When a former ELLE and Grazia beauty director launches a wellness brand about poo, you know it’s going to be good! In this episode of PR LIKE A BOSS!, Joely Sanderson, journalist turned co-founder of WE ARE. REGULAR proves that gut health doesn’t have to be clinical, shameful or whispered about in a bathroom cubicle. It can be bold, colourful, playful… and downright liberating.


    Because here’s the thing: As women, we’ve been conditioned to believe that poo is secret, unladylike, unfeminine, which is, quite frankly, absolute bullsh*t.

    As Joely put it, “we literally all poo”, so why the silence? Joely is on a mission to “break poo taboos”, not with shame, but with humour, education and bold honesty. She and her co-founder Holly created their cult supplement after years of dealing with bloating and constipation (Holly since age 16).


    Beyond the branding and the berry flavour, the messaging is clear:

    • Talking openly about your bowel movements is crucial for health, not just convenience.
    • Understanding what’s normal matters.
    • And yes, sometimes a doctor will need to put a finger up your bum and there is zero shame in that. Joely said it herself: it’s part of checking issues early and protecting long-term health.


    This conversation wasn’t just refreshing, it was necessary! Joely’s transition from magazine-world glamour to a gut-health startup was surprisingly organic. As she shared, she’d spent her career shaping beauty narratives, now she’s shaping wellness ones.


    Why This Episode Matters…

    Women deserve to talk about their bodies, all parts of them, without shame or secrecy.

    Because digestive health impacts confidence, comfort, energy and overall wellbeing.

    Because taboo topics lose their power the minute we stop whispering and start laughing, learning and sharing.

    Joely and Holly’s mission is simple: make women’s lives easier, one honest poo chat at a time. And honestly? It’s working!


    Brands & Experts Mentioned: Vichy | Weleda | La Roche-Posay | Joonbyrd | L’Occitane | Augustinus Bader | Jamie Genevieve / VIEVE | Becky Knowles | Knowles Communications | got2be


    Click play to listen now.

    Patz x


    GIVEAWAY ALERT! My friends at Vichy are providing the chance for FIVE of my UK based listeners to win a Mineral 89 product bundle worth £95.

    Follow me (@pgaleota / @prlikeaboss) and @vichylaboratoires on Instagram. Share today’s episode Reel tagging me in for a chance to enter. FIVE winners will be selected at random. Deadline: 10pm GMT Thursday 11th December 2025.

    Hosted on Acast. See acast.com/privacy for more information.
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    32 mins
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