Episodes

  • Print is dying (again)… but PR isn’t.

    Print is dying (again)… but PR isn’t.
    Feb 16 2026

    With the recent closure of Aussie media mainstays like T Australia, Cosmo Australia, and Business News Australia and the Beckham family fallout dominating headlines in recent weeks, this episode unpacks two cultural moments shaping the future of PR in real time.
    Lucinda and Courts dive into what the latest industry shake-ups reveal about the evolution of media, the shifting role of traditional press, and why modern publicity is more layered than ever. From the decline of legacy publishing models to the rise of multi-channel storytelling, they explore how PR is evolving beyond placements into strategy, amplification, and audience-first thinking. We then turn to the Beckham family drama as a live case study in crisis comms, narrative control, and the power of (strategic) silence. Together, these moments offer a candid, insider look at how the PR playbook is changing — and what founders, creators, and brands need to understand to stay relevant in a rapidly shifting media landscape...

    Lucinda's book recommendation: Heart The Lover by Lily King: https://www.goodreads.com/book/show/228110489-heart-the-lover

    Follow us on IG: https://www.instagram.com/baylypr/

    Follow us on TikTok: https://www.tiktok.com/@baylypr

    Visit our website: https://www.baylypr.com/

    Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    53 mins
  • We need to apologise…

    We need to apologise…
    Dec 3 2025

    Creators are burnt out, followers are ghosting, and the apps are in their “it’s not you, it’s me” era. In this episode, join Lucinda and Courts for a cultural debrief on why the internet feels like a haunted house full of people who refuse to comment… and why even apology marketing and trad-wife countercultures can’t distract us from the fact everyone’s quietly opting out..
    Plus all the usual bits we have in there!

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    56 mins
  • End of an era

    End of an era
    Nov 13 2025

    In this episode, we say a heartfelt goodbye to Lulu, our OG podcast queen, TikTok wizard, and the glue that’s held this mic’d-up circus together since day one. We reflect on her time at BPR, the legacy she leaves behind, and why every PR team needs a Lulu in their group chat (and their inbox). But it’s not all sad goodbyes… we’re also unpacking some of the wildest campaigns and media moments of the month, including Sydney Sweeney’s GQ Man of the Year interview (the most baffling profile we’ve seen all year?), the latest VOGUE cover, and a few more campaign reflections. Oh, and a little bit of opera singing thrown in there (soz to your ears in advance).

    Follow us on IG: https://www.instagram.com/baylypr/

    Follow us on TikTok: https://www.tiktok.com/@baylypr

    Visit our website: https://www.baylypr.com/

    Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    55 mins
  • Alter egos, nepo babies...and the end of the polished PR era?

    Alter egos, nepo babies...and the end of the polished PR era?
    Oct 22 2025

    KJ Apa’s wigged-out alter ego is dancing through the streets with fake teeth and a British accent, Anna Wintour has named her successor at Vogue, and we’re trying to figure out if culture has officially entered its PR fever dream...


    First up, Courtney and Teagan dive into the Mr Fantasy phenomenon that has TikTok in a chokehold — wigs, street serenades, Chipotle brand deals and all. But is this a calculated PR masterclass, or just a celebrity in his chaos era?


    Then it’s over to Vogue’s marble halls, where Chloe Malle — a self-proclaimed “proud nepo baby” — has officially stepped into Anna Wintour’s shoes. Is this the dawn of a new Vogue era or just the soft launch of legacy media 2.0?

    It’s wigs, Wintour, and way too much discourse… welcome to the chaos economy I guess!

    Follow us on IG: https://www.instagram.com/baylypr/

    Follow up on TikTok: https://www.tiktok.com/@baylypr

    Visit our website: https://www.baylypr.com/

    Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    37 mins
  • Celebrity comebacks & TikTok drama

    Celebrity comebacks & TikTok drama
    Oct 14 2025

    Lucinda and Edwina sit down to unpack the latest in celebrity comebacks, TikTok drama, and social media chaos. From navigating public perception to re-establishing personal and professional brands, they explore how figures like Lindsay Lohan and Matilda Djerf are redefining what a return to the spotlight can look like.

    Lindsay Lohan’s multi-faceted rebrand — from acting to producing, offers a masterclass in reclaiming narrative and purpose, while Matilda Djerf shares insight into managing past controversies, maintaining brand presence, and strategically engaging with the public. They also discuss the influence of social media trends, viral content, and how storytelling and personal branding intersect in today’s fast-paced digital world.

    This episode dives into the lessons, strategies, and thought processes behind celebrity comebacks, alongside commentary on TikTok culture, influencer dynamics, and what it really takes to make a meaningful re-entry into the public eye.

    Follow us on IG: https://www.instagram.com/baylypr/

    Follow up on TikTok: https://www.tiktok.com/@baylypr

    Visit our website: https://www.baylypr.com/

    Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    48 mins
  • 99% PR, 1% Gambling, with Luca Kante

    99% PR, 1% Gambling, with Luca Kante
    Sep 9 2025

    From posting gambling videos on a joke spam account to becoming a 250K-follower phenomenon, Luca Kante’s story is a masterclass in personal brand PR. In this episode, we unpack how his viral catchphrase “come on cuz” took over Instagram, what it means to have influence before intention, and why he believes 99% of what he does is PR — not marketing. Luca opens up about the responsibility that comes with reach, his pivot away from gambling, and how he’s using his platform to do good, including his campaign to donate $10K to men’s mental health. It’s raw, reflective, and a must-listen for anyone in digital media, PR, or content strategy.

    Follow Luca on IG: https://www.instagram.com/lucakante/
    Follow us on IG: https://www.instagram.com/baylypr/
    Follow up on TikTok: https://www.tiktok.com/@baylypr
    Visit our website: https://www.baylypr.com/

    Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    1 hr and 17 mins
  • Rebranding therapy, with Meghan Gray

    Rebranding therapy, with Meghan Gray
    Aug 18 2025
    Lucinda Bayly sits down with Meghan Gray, clinical psychologist and founder of GrayMind Psychology, to unpack the evolution of therapy — and how she’s redefined what modern mental health can look like. Known for making therapy approachable, elevated, and aspirational, Meghan shares her experience building a standout brand in a traditionally private and clinical industry. From positioning psychology as a proactive wellbeing tool to navigating brand boundaries in the digital age, this episode dives into how language, design, and storytelling are transforming the mental health space. They also explore the warning signs of burnout in high-pressure industries like PR and entrepreneurship, the emotional toll of always-on work, and how to set better boundaries.
    GrayMind Psychology website: https://www.graymind.com.au/ GrayMind Instagram: https://www.instagram.com/graymindpsychology/ Follow us on IG: https://www.instagram.com/baylypr/ Follow up on TikTok: https://www.tiktok.com/@baylypr Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    1 hr and 5 mins
  • From newsrooms to newsfeeds, with Genevieve Brammall

    From newsrooms to newsfeeds, with Genevieve Brammall
    Jul 23 2025
    Lucinda Bayly is joined by Genevieve Brammall, the media strategist leading News Corp’s push to integrate influencers beyond traditional marketing — positioning them as powerful channels for education, advocacy, and audience engagement. With deep experience shaping how major news brands connect with creators, Gen shares how she built the business case to elevate influencer partnerships from side projects to strategic drivers. Gen unpacks the convergence of creator culture and traditional media, exploring why affinity now outweighs authority in building trust, and how this shift is reshaping opportunities for brands, publishers, and PR teams. She offers practical advice on overcoming internal resistance, crafting social-first tones of voice, and leveraging the credibility of established media to enhance influencer-led campaigns. The episode also dives into broader industry challenges — from the ongoing trust crisis facing traditional media to the rising expectations of digital audiences. Gen shares candid reflections on lessons learned from bridging these worlds, and what every PR professional should keep in mind when developing campaigns that combine the reach of creators with the reliability of mainstream media.Connect with Genevieve Brammall: https://www.linkedin.com/in/genevieve-brammall/

    Follow us on IG: https://www.instagram.com/baylypr/

    Follow up on TikTok: https://www.tiktok.com/@baylypr

    Visit our website: https://www.baylypr.com/

    Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    44 mins